Tourism Development Handbook: A Practical Approach to Planning and Marketing / Edition 1

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $46.43
Usually ships in 1-2 business days
Other sellers (Paperback)
  • All (3) from $46.43   
  • Used (3) from $46.43   

Overview

The Tourism Development Handbook is a 'hands-on' text for those interested in the planning and marketing of local and regional tourism destinations. The book offers more than traditional theory-orientated tourism texts, by discussing practical steps that that will help to plan and market tourism more effectively in destination areas. Written in clear English, with a minimum of jargon, the activities described within the book are relevant to most destinations - either those that are just beginning to develop tourism, or those that are seeking enhance their local tourism product. The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation. Individual planners, marketers and decision-makers in both he public and private sectors will find the book refreshingly straightforward, addressing key issues in tourism destination development. Concise and readable, it is also a valuable text for students of tourism planning and marketing.

Read More Show Less

Product Details

  • ISBN-13: 9781844801169
  • Publisher: Cengage Learning EMEA Higher Education
  • Publication date: 12/13/2000
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 5.30 (w) x 8.40 (h) x 0.60 (d)

Table of Contents

1. What's All the Fuss About? 2. The Good, the Bad and the Ugly. 3. Where to Start? 4. Where Have We Got? 5. Who Do We Want? 6. How Do We Get Them? Part 1. 7. How Do We Get Them? Part 2. 8. Keeping the Tourist. 9. Measuring Success. 10. Getting Extra Help. References. Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)