The Tourism Development Handbook

The Tourism Development Handbook

by Kerry Godfrey, Jackie Clarke
     
 

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
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Overview

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

Product Details

ISBN-13:
9780826453372
Publisher:
Continuum International Publishing Group
Publication date:
01/28/2000
Edition description:
New Edition
Pages:
241
Product dimensions:
5.32(w) x 8.44(h) x 0.74(d)

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