Tourism Discourse: Language and Global Mobility

Tourism Discourse: Language and Global Mobility

by Crispin Thurlow, Adam Jaworski
     
 

In this engaging and lively book, Crispin Thurlow and Adam Jaworski present a compelling analysis of – and new insight into – the role of spoken, written and visual discourse in producing tourism as a global cultural industry. Framed by the symbolic and economic orders of global mobility, Tourism Discourse presents an empirically based discussion of

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Overview

In this engaging and lively book, Crispin Thurlow and Adam Jaworski present a compelling analysis of – and new insight into – the role of spoken, written and visual discourse in producing tourism as a global cultural industry. Framed by the symbolic and economic orders of global mobility, Tourism Discourse presents an empirically based discussion of language ideologies and host – visitor relations in contemporary tourism.

Each chapter investigates a different tourism genre: inflight magazines, trade signs and business cards, tourists' postcard messages, television holiday shows, newspaper travelogues and guidebook glossaries. For Thurlow and Jaworski, these ‘discourses on the move’ illuminate the everyday experience and ‘banal enactment’ of globalization.

Editorial Reviews

From the Publisher

'[The authors] have been extremely successful in giving us the tools, the practices and methods for compiling working corpora to develop this new field of enquiry in the sociolinguistics of tourism. Developing a new critical methodology to examine the discourses that often remained unquestioned in a strictly business studies approach to tourism and hospitality is sufficient justification and recommendation for their innovative work.' - Charlie Mansfield, Journal of Tourism Consumption and Practice

'...the study should prove relevant to scholars interested in the topics of language, representation, international communication and social mobility in a variety of contexts...Thurlow and Jaworski are indubitably developing a very promising research programme. Indeed Tourism Discourse will prove a welcome addition to the scholarly conversation.' - Raymond Oenbring, Discourse & Society

Product Details

ISBN-13:
9781403987969
Publisher:
Palgrave Macmillan
Publication date:
03/30/2010
Pages:
288
Product dimensions:
5.60(w) x 8.60(h) x 0.90(d)

Meet the Author

CRISPIN THURLOW is an associate professor of Communication and Adjunct Associate Professor of Linguistics at the University of Washington, Seattle. His books include Talking Adolescence: Perspectives on Communication in the Teenage Years (2005) and, with Adam Jaworski, Semiotic Landscapes: Language, Image, Space (2009) and Language Tourism, Globalization: The Sociolinguistics of Fleeting Relationships (2010). He is Associate Editor for the National Communication Association's Journal of International and Intercultural Communication.

ADAM JAWORSKI is a professor at the Centre for Language and Communication Research, Cardiff University, UK. His books include Discourse, Communication and Tourism (2005, with Annette Pritchard), The Discourse Reader (2006) and The New Sociolinguistics Reader (Palgrave Macmillan, 2009) (both with Nik Coupland).

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