Tourism in China

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Examine China's impact on the world tourism market!

Tourism in China is a comprehensive study of tourism and the travel industry in China—past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World ...

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Tourism in China

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Overview

Examine China's impact on the world tourism market!

Tourism in China is a comprehensive study of tourism and the travel industry in China—past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections.

A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called “probably the most in-depth analysis of China's tourism industry” by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles—scholarly in nature, comprehensive in scope—that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively.

Tourism in China also examines:

  • the impressions of Western travelers in China during the 19th century
  • the tourism boom and its development since 1978
  • the development of ecotourism in China's nature reserves
  • the effect of the tourism boom on the hotel industry
  • the development of theme parks in China.
With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country’s tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand.
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Product Details

  • ISBN-13: 9780789012814
  • Publisher: Taylor & Francis
  • Publication date: 1/28/2003
  • Pages: 354
  • Product dimensions: 6.00 (w) x 8.60 (h) x 1.10 (d)

Table of Contents

About the Editors
Contributors
Foreword
Ch. 1 Introduction: China's Tourism Boom 3
Ch. 2 China's Tourism Since 1978: Policies, Experiences, and Lessons Learned 13
Ch. 3 China in the Eyes of Western Travelers, 1860-1900 35
Ch. 4 Chinese Vernacular Heritage As a Tourist Attraction: The Case of Beijing 51
Ch. 5 Tourism Research in China 67
Ch. 6 Economic Impact of Tourism in China 83
Ch. 7 Ecotourism in China's Nature Reserves 103
Ch. 8 Critical Issues in China's Hotel Industry 129
Ch. 9 Travel Agencies in China at the Turn of the Millennium 143
Ch. 10 China's Tourist Transportation: Air, Land, and Water 165
Ch. 11 An Assessment of Theme Park Development in China 195
Ch. 12 Tourism Marketing in the People's Republic of China 217
Ch. 13 Short- and Long-Haul International Tourists to China 237
Ch. 14 Leisure in China 263
Ch. 15 Mainland Chinese Outbound Travel to Hong Kong and Its Implications 277
Ch. 16 World Trade and China's Tourism: Opportunities, Challenges, and Strategies 297
App.: Acronyms and Glossary 309
Index 315
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