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'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world.
Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism.
With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region.
Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.
Audience: Second and third year students of tourism .
Foreword; Introduction - Tourism in the region: statistics, flows, patterns, regionalisation (Michael Hall and Stephen Page); Historical dimensions (Norman Douglas, Pacific Profiles and Ngairie Douglas, Southern Cross University); Economic dimensions (T.C.Chang, National University of Singapore); Social and cultural dimensions (Trevor Sofield, Murdoch University); Environmental dimensions (Michael Hall); Political and public sector dimensions (Michael Hall); Planning and development (Russel Arthur Smith, Nanyang Polytechnic); Transport and infrastructure (Stephen Page); Human resource management, labour and quality issues (Perry Hobson and Paul Weeks, Southern Cross University); Marketing of tourism in South East Asia (Trevor Sofield, Murdoch University); Country and regional studies - Malaysia (Ghazali Musa, University of Otago); Indonesia (Michael Hall); Thailand (James Higham, University of Otago); Singapore: tourism development in a planned context (Peggy Teo and T.C.Chang, University of Singapore); Philippines (Tom Baum, University of Strathclyde); Brunei (Tom Baum, University of Strathclyde); Vietnam (Malcolm Cooper); Myanmar, Cambodia and Laos (Vanessa O'Sullivan, Michael Hall and Greg Ringer, University of Oregon); Tourism in India (Tej Vir Singh and Shalini Singh, Tourism Recreation Research, Lucknow, India); Pakistan and Bangladesh (Michael Hall and Stephen Page); Sri Lanka and the Maldives (Ross Dowling, Edith Cowan University); Nepal, Bhutan and Tibet (Tara D Gurung and David Simmons); China (Alan Lew, University of Northern Arizona); Conclusions.