Tourism Management: Analysis, Behaviour and Strategy

Tourism Management: Analysis, Behaviour and Strategy

by Arch G. Woodside, Drew Martin
     
 

ISBN-10: 1845933230

ISBN-13: 9781845933234

Pub. Date: 12/01/2007

Publisher: CAB International North America

Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning,

Overview

Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programs. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools and examples of tourism management decision-making.

Product Details

ISBN-13:
9781845933234
Publisher:
CAB International North America
Publication date:
12/01/2007
Series:
CABI Publishing Series
Pages:
592
Sales rank:
924,329
Product dimensions:
7.00(w) x 9.50(h) x 1.20(d)

Table of Contents

Part 1: Introduction to Advancing Tourism Management, Part 2: Scanning and Sense Making, Part 3: Planning, Part 4: Implementing, Part 5: Evaluating Actions/Process and Performance Outcomes, Part 6: Administering.

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