Tourism: The Business of Travel / Edition 4

Tourism: The Business of Travel / Edition 4

by Roy A. Cook D.B.A., Laura J. Yale Ph.D., Emerita, Joseph J. Marqua
     
 

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ISBN-10: 0137147295

ISBN-13: 9780137147298

Pub. Date: 03/13/2009

Publisher: Prentice Hall

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter

Overview

Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

Product Details

ISBN-13:
9780137147298
Publisher:
Prentice Hall
Publication date:
03/13/2009
Series:
Pearson Custom Library: Hospitality and Culinary Arts Series
Edition description:
Older Edition
Pages:
432
Product dimensions:
8.20(w) x 10.70(h) x 0.80(d)

Table of Contents

Table of Contents

part i: The Traveling Public and Tourism Promoters

1. Introducing the World’s Largest Industry, Tourism

2. Marketing to the Traveling Public

3. Delivering Quality Tourism Services

4. Bringing Travelers and Tourism Service Suppliers Together

5. Capturing Technologies’ Competitive Advantages

Readings

Integrative Cases

part ii: Tourism Service Suppliers

6. Transportation

7. Accommodations

8. Food and Beverage

9. Attractions and Entertainment

10. Destinations

Readings

Integrative Cases

Part iii: The Service and Hospitality Environment

11. Economic and Political Impacts of Tourism

12. Environmental and Social/Cultural Impacts of Tourism

13. Sustaining Tourism’s Benefits

14. Exploring the Future of Tourism

Readings

Integrative Cases

Appendix A: Geography: Your Window to the World

Appendix B: Tourism Research

Appendix C: Choosing a Career and Finding a Job

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