Toward a Literate World: Television in Literacy Education - Lessons from the Arab Region

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Product Details

  • ISBN-13: 9780813316277
  • Publisher: Westview Press
  • Publication date: 5/28/1993
  • Pages: 170

Table of Contents

Acknowledgments 1
1 Why a Television Series on Language and Reading for the Arab Countries? 7
Learning to Read Arabic 7
Education in the Arab Countries 13
2 Issues in Educational Applications of Television 17
Availability of Television in the Arab Region 17
Negotiating the Audience Definition and Production Approach 21
3 Lessons from Past Experience 25
Iftah Ya Simsim 25
The Electric Company 26
How Al Manaahil Differs from Its Precursors 27
The Children's Television Workshop Model 29
4 Managing the Project 35
The Beginnings 35
Needs and Resources of Participating Entities 37
Management Structure and Staff 41
Problems and Adjustments 42
The Full-Series Production Stage 50
5 Setting Al Manaahil's Educational Goals and Approach 53
The Curriculum-Planning Process 53
Overview of the Curriculum Statement 56
6 Bringing It All Together: The Shows 59
Format Development: Initial Stage 59
Desired Format Qualities 60
Blueprinting the Shows 62
Production Reports on Major Segment Types 71
Description of a Half-Hour Show 79
7 Midcourse Corrections in Presentation 87
The CTW Producers' Evaluation of the Five Test Shows 87
The Formative Evaluation 89
The Advisory Committee Review of the Five Test Shows 95
8 Early Reactions to the Series 99
The Interview Results: Framework and Overview 100
Selected Interview Excerpts 103
The Transfer of Technology 113
9 The Summative Evaluation 117
Background, Scope, and Methods 117
The Results 119
10 Implications for Educational Television Worldwide 121
Al Manaahil's Broad Implications 121
Al Manaahil's Future in the Arab Region 123
The Need for Better-Informed Policymaking 125
Appendix A: A Brief History of The Electric Company and Its Effects 133
Appendix B: Statement of Al Manaahil's Goals and Objectives 139
Appendix C: The Producers' Evaluation of the Five Test Shows 153
References and Bibliography 161
About the Book and Author 165
Index 167
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