Toward a New Public Diplomacy: Redirecting U. S. Foreign Policy

Toward a New Public Diplomacy: Redirecting U. S. Foreign Policy

by Philip Seib
     
 

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power, but it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that

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Overview

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power, but it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a “superpower”--whatever that means now--does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.

Product Details

ISBN-13:
9780230617445
Publisher:
Palgrave Macmillan
Publication date:
08/15/2009
Series:
Palgrave Macmillan Series in Global Public Diplomacy Series
Edition description:
New Edition
Pages:
272
Sales rank:
987,611
Product dimensions:
5.40(w) x 8.20(h) x 0.60(d)

Table of Contents

Part One: Growing Pains: American Public Diplomacy Today
• Chapter One The Case for Soft Power, William A. Rugh * Chapter Two How We Got Here, Nicholas J. Cull * Chapter Three Lessons of Alhurra Television, Shawn Powers and Ahmed El Gody
• Part Two: From the Outside: Appraising American Public Diplomacy
• Chapter Four The View from Russia, Viktoria Orlova * Chapter Five The View from China, Guolin Shen * Chapter Six The View from Egypt, Hussein Amin * Part: Three: Where We Go from Here
• Chapter Seven Public Diplomacy 2.0, Amelia Arsenault * Chapter Eight Privatized Public Diplomacy, Kathy Fitzpatrick
• Chapter Nine A Cultural Public Diplomacy Strategy, Neal Rosendorf
Chapter Ten Public Diplomacy in an Age of Faith, Jennifer A. Marshall and Thomas F. Farr
• Chapter Eleven The U.S. Military and Public Diplomacy, Abiodun Williams * Chapter Twelve The Task for Policymakers, Philip Seib

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