Toward a New Public Diplomacy: Redirecting U. S. Foreign Policy

Paperback (Print)
Buy New
Buy New from BN.com
$32.39
Used and New from Other Sellers
Used and New from Other Sellers
from $35.09
Usually ships in 1-2 business days
(Save 7%)
Other sellers (Paperback)
  • All (7) from $35.09   
  • New (4) from $35.09   
  • Used (3) from $49.94   

Overview

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power, but it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a “superpower”—whatever that means now—does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.

Read More Show Less

Editorial Reviews

From the Publisher
“This timely volume is a must read for everyone interested international relations, new media, and U.S. public diplomacy. Philip Seib brings together a distinguished array of experts whose collective contribution is a roadmap for what needs to be done at the start of the Obama era. The book contains valuable insights on the power and limitations of America’s ‘soft power,’ the special contexts of China, Egypt, and Russia, and the diplomacy opportunities in new technology.”—Holli A. Semetko, Ph.D., Vice Provost for International Affairs, Director of The Claus M. Halle Institute for Global Learning and Professor of Political Science, Emory University

“This book is innovative and tackles some of the important—but often ignored—fields that can energize the thinking about public diplomacy beyond its current narrow confines. The rich insights from the contributors are a much needed compliment to the usual tallying of statistical polling data.”—R. S. Zaharna, American University, Washington, DC, author of Strategic U.S. Public Diplomacy in a Global Communication Era

“President Obama has reminded us that ‘our security emanates from the justness of our cause,’ while Secretary of State Hillary Clinton says ‘We must use what has been called “smart power,” the full range of tools at our disposal.’ A new foreign policy will require a new public diplomacy, and this important book is tells us how to go about it.”—Joseph S. Nye, Jr., University Distinguished Service Professor, Harvard and author of The Powers to Lead

Read More Show Less

Product Details

  • ISBN-13: 9780230617445
  • Publisher: Palgrave Macmillan
  • Publication date: 8/15/2009
  • Series: Global Public Diplomacy Series
  • Edition description: New Edition
  • Pages: 272
  • Product dimensions: 5.40 (w) x 8.20 (h) x 0.60 (d)

Meet the Author

Philip Seib is Director of the USC Center on Public Diplomacy and Professor of Jourbanalism and Public Diplomacy at the University of Southern California.

Read More Show Less

Table of Contents

Part One: Growing Pains: American Public Diplomacy Today
• Chapter One The Case for Soft Power, William A. Rugh * Chapter Two How We Got Here, Nicholas J. Cull * Chapter Three Lessons of Alhurra Television, Shawn Powers and Ahmed El Gody
• Part Two: From the Outside: Appraising American Public Diplomacy
• Chapter Four The View from Russia, Viktoria Orlova * Chapter Five The View from China, Guolin Shen * Chapter Six The View from Egypt, Hussein Amin * Part: Three: Where We Go from Here
• Chapter Seven Public Diplomacy 2.0, Amelia Arsenault * Chapter Eight Privatized Public Diplomacy, Kathy Fitzpatrick
• Chapter Nine A Cultural Public Diplomacy Strategy, Neal Rosendorf
Chapter Ten Public Diplomacy in an Age of Faith, Jennifer A. Marshall and Thomas F. Farr
• Chapter Eleven The U.S. Military and Public Diplomacy, Abiodun Williams * Chapter Twelve The Task for Policymakers, Philip Seib

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)