Toward Wiser Public Judgment

Toward Wiser Public Judgment

by Daniel Yankelovich

Polls tell us almost nothing about how people make up their minds.See more details below


Polls tell us almost nothing about how people make up their minds.

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University of Oklahoma Press
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Table of Contents

Foreword Sterling Speirn vii

Acknowledgments xi

Introduction: How Americans Make Up Their Minds: The Dynamics of the Public's Learning Curve and Its Meaning for American Public Life Daniel Yankelovich Will Friedman 1

Part I The Concept of Public Judgment

1 How to Achieve Sounder Public Judgment Daniel Yankelovich 11

2 Further Reflections: A Dialogue between Dan Yankelovich Will Friedman 33

Part II Applications

3 The Experience of the National Issues Forums Keith Melville Robert J. Kingston 51

4 Thirty-Five Years of Working on Public Judgment at Public Agenda Alison Kadlec Will Friedman 73

5 Moving Beyond Polls and Focus Groups Steven A. Rosell Heidi Gantwerk 110

Part III Exploring Next Steps

6 Coming to Public Judgment: Strengthening Impacts, Exploring National Possibilities Will Friedman 131

Notes 157

Contributors 167

Index 169

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