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From the Publisher
"Darius C. Gambino and William L. Bartow have written a book about the rather complicated subject of trade dress that even I, an industrial designer with degrees only in fine arts, can understand. They accomplished this without 'dumbing down' the contents. The authors explain, for example, the critical choice that must be made between product packaging trade dress and product configuration trade dress, in crystal clear language. By claiming the trade dress of a car body as a package rather than as a configuration, you eliminate the need to prove acquired distinctiveness (secondary meaning), and note that in many cases the failure to make such proof can sink your trade dress infringement case before you ever get to an assessment of likelihood of confusion. This is but one of many examples they cite that, in my experience, are not well understood by attorneys."
--Cooper Woodring, Industrial Designer and Fellow of the Industrial Designers Society of America (From the Foreword)