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Trade, Industrial, And Professional Periodicals Of The United States

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Overview

A diverse and dynamic branch of American journalism, the specialized business press has helped to shape our trades, our industries, our businesses, our professions—our economic way of life. This volume provides a glimpse into the specialized business press. It includes profiles, arranged alphabetically, of some 70 periodicals, reflecting the diversity of the specialized business press. The selection of journals was based on the publication's historical importance, dominance in the field, and editorial excellence. Each entry provides a historical profile of the journal, a discussion of its editorial policies, personnel, and changes throughout its development, and concludes with appended bibliographic and source information and historical data. The work provides a valuable source of information on these journals.

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Editorial Reviews

Library Journal
The specialized publications that keep everyone from bankers to farmers to veterinarians informed about their professions are analyzed in this often fascinating reference. Around 70 publications are examined, including Advertising Age, Computerworld, Library Journal, and Variety. In often minute detail, we learn about each publication's history, with emphasis on change of ownership (``Datamation has been taken over more times than Poland'') and editors and editorial direction. Other subjects covered by the contributors (mainly journalism professors) are design, circulation, and the influence of the publications on the profession they cover. Following each narrative is a section containing a bibliography, index sources, and publication history, including the names and years served of every editor. Recommended for journalism collections.-Bruce Rosenstein, ``USA Today'' Lib., Arlington, Va
Booknews
An alphabetical reference that profiles some 70 periodicals, reflecting the diversity of the specialized business press. The selection of journals was based on historical importance, dominance in the field, and editorial excellence. Each entry provides a historical profile of the journal, a discussion of its editorial policies, personnel, and changes throughout its development, and concludes with appended bibliographic and source information and historical data. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

Meet the Author

KATHLEEN L. ENDRES is Associate Professor of Communication at the University of Akron and the author of several articles.

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Table of Contents

Introduction

ABA Journal, The Lawyer's Magazine

Advertising Age

Air Transport World

American Banker

American City and County

American Demographics

American Druggist

American Machinist

American Salon

Automotive News

Aviation Week & Space Technology

Broadcasting

Builder

Business and Commercial Aviation

Cablevision

Chain Store Age Executive

Chemical & Engineering News

Chemical Engineering

Chronicle of Higher Education

Chronicle of Philanthropy

Computerworld

Contemporary Pediatrics

Datamation

Editor and Publisher

Electronic Media

Electronics

Environmental Protection

Farm Journal

Fleet Owner

Folio: The Magazine for Magazine Management

Food Management

Genetic Engineering News

Hardware Age

Hospitals & Health Networks

Industry Week

Inside Media

Institutional Investor

Library Journal

Medical Economics

Modern Materials Handling

New England Journal of Medicine

Nursing 93

Ocean Industry

Oil & Gas Journal

The Packer

Personnel Journal

Pork 93

Professional Photographer

Progressive Architecture

Progressive Farmer

Progressive Grocer

Publishers Weekly

Pulp and Paper

Recycling Today

RN

Real Estate Today

Restaurants and Institutions

Successful Farming

Textile World Magazine

Travel Agent

Travel Weekly

Variety

Veterinary Economics

Video Systems

Wood Technology

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