Trade Marks and Brands: An Interdisciplinary Critique

Trade Marks and Brands: An Interdisciplinary Critique

by Lionel Bently
     
 

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ISBN-10: 0521187923

ISBN-13: 9780521187923

Pub. Date: 03/03/2011

Publisher: Cambridge University Press

Recent developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: What is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a

Overview

Recent developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: What is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology, and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges, and policy-makers to ideas, concepts, and methods that could prove to be of particular importance in the development of positive law.

Product Details

ISBN-13:
9780521187923
Publisher:
Cambridge University Press
Publication date:
03/03/2011
Series:
Cambridge Intellectual Property and Information Law Series, #10
Edition description:
Reissue
Pages:
472
Product dimensions:
5.90(w) x 8.90(h) x 1.10(d)

Related Subjects

Table of Contents


List of figures and tables     viii
Notes on the contributors     ix
Editors' preface     xv
Table of cases     xvii
Table of statutes     xxx
Legal and economic history     1
The making of modern trade mark law: the construction of the legal concept of trade mark (1860-1880)   Lionel Bently     3
The making of modern trade mark law: the UK, 1860-1914. A business history perspective   David M. Higgins     42
Current positive law in the EU and the USA     63
Between a sign and a brand: mapping the boundaries of a registered trade mark in European Union trade mark law   Jennifer Davis     65
"See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too): I am a trademark - a US perspective   Jane C. Ginsburg     92
Linguistics     105
'How can I tell the trade mark on a piece of gingerbread from all the other marks on it?' Naming and meaning in verbal trade mark signs   Alan Durant     107
What linguistics can do for trademark law   Graeme B. Dinwoodie     140
Marketing     159
Brand culture: trade marks, marketing and consumption   Jonathan E. Schroeder     161
'Brand culture: trade marks, marketing and consumption' - respondinglegally to Professor Schroeder's paper   David Vaver     177
Sociology     199
Trade mark style as a way of fixing things   Celia Lury     201
The irrational lightness of trade marks: a legal perspective   Catherine W. Ng     223
Law and Economics     239
A Law-and-Economics perspective on trade marks   Andrew Griffiths     241
The economic rationale of trade marks: an economist's critique   Jonathan Aldred     267
Philosophy     283
Trade marks as property: a philosophical perspective   Dominic Scott   Alex Oliver   Miguel Ley-Pineda     285
An alternative approach to dilution protection: a response to Scott, Oliver and Ley-Pineda   Michael Spence     306
Anthropology     317
An anthropological approach to transactions involving names and marks, drawing on Melanesia   James Leach     319
Traversing the cultures of trade marks: observations on the anthropological approach of James Leach   Megan Richardson     343
Geography     359
Geographical Indications: not all 'champagne and roses'   Bronwyn Parry     361
(Re)Locating Geographical Indications: a response to Bronwyn Parry   Dev Gangjee      381
Bibliography     398
Index     423

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