Trade Show & Event Marketing: Plan, Promote & Profit / Edition 1

Trade Show & Event Marketing: Plan, Promote & Profit / Edition 1

by Ruth Stevens
     
 

ISBN-10: 0324206240

ISBN-13: 9780324206241

Pub. Date: 02/15/2005

Publisher: Cengage Learning

Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and

Overview

Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms.

Product Details

ISBN-13:
9780324206241
Publisher:
Cengage Learning
Publication date:
02/15/2005
Edition description:
New Edition
Pages:
352
Sales rank:
1,255,725
Product dimensions:
6.20(w) x 9.10(h) x 1.30(d)

Table of Contents

1. Introduction 2. Trade Shows and Corporate Events 3. Prior Planning: Do It Right the First Time 4. All About the Trade Show Booth 5. Trade Show Booth Management 6. Event Promotions: Before, During, and After 7. Business Event Marketing Beyond the Trade Show Booth 8. Lead Geneartion and Qualification 9. Lead Management and Nurturing 10. Press and Publicity 11. Post-Event Results Analysis 12. Case Studies Appendix

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