The Trademark Guide

The Trademark Guide

by Lee Wilson
     
 

The Trademark Guide: A Friendly Handbook for Protecting and Profiting from Trademarks is an invaluable reference tool for both businesses and individuals looking to master the law and glean the best strategies for benefitting from trademarks. Clear-cut and completely up-to-date, this comprehensive guide covers what can and cannot be protected, duration and scope of… See more details below

Overview

The Trademark Guide: A Friendly Handbook for Protecting and Profiting from Trademarks is an invaluable reference tool for both businesses and individuals looking to master the law and glean the best strategies for benefitting from trademarks. Clear-cut and completely up-to-date, this comprehensive guide covers what can and cannot be protected, duration and scope of protection, notice and registration, how to avoid and evaluate infringement, and how trademarks are used and abused in the marketplace.

Editorial Reviews

Library Journal - Library Journal
When it comes to selecting or using a trademark, ignorance is not bliss. Fortunately, intellectual property law attorney Wilson offers a refreshingly well-written and candid introduction to trademark protection. While discouraging nonspecialists from trying to register a trademark, she spells out reasons why the Patent & Trademark Office (PTO) rejects applications, provides tips for creating trademarks, and lists pitfalls to watch out for when using or licensing a trademark. Wilson's chapter on finding, evaluating, and working with an attorney provides excellent guidelines for anyone in need of legal services (also including eight warning signs of a bad lawyer and what to do about them). This practical guidebook covers the relationship between Internet domain names and trademarks, the effect of current changes in the law, a glossary of legal terms, phone numbers, and web addresses, as well as representative letters and forms. It is a solid choice for libraries serving anyone who might want to choose or use a trademark.Johanna Johnson, Dallas P.L.

Product Details

ISBN-13:
9781880559819
Publisher:
Skyhorse Publishing
Publication date:
03/01/1998
Pages:
208
Product dimensions:
6.02(w) x 8.98(h) x 0.52(d)

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