Trademarks of the '60s & '70s

Overview

The latest addition to the Trademarks series catches the wave of today's craze for the look of the sixties and seventies. Bursting with vibrant color and imagination, advertising art made a dramatic leap in maturity as it soared into the free love and "me" decades. This collection features the best of the pop culture explosion.

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Overview

The latest addition to the Trademarks series catches the wave of today's craze for the look of the sixties and seventies. Bursting with vibrant color and imagination, advertising art made a dramatic leap in maturity as it soared into the free love and "me" decades. This collection features the best of the pop culture explosion.

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Editorial Reviews

From the Publisher
Chronicle Books publishes some of the finest and least expensive titles on graphic design. A few years ago, it launched several sets of small format, full-color paperbacks, each about 130 pages in length, on trademarks, typography, and various episodes in design history. Flawlessly produced, each begins with a brief essay, followed but at least 100 illustrations, sometimes as many as 600. Taken together, at a price of about $17 each, there is no equivalent series of books on design-related subjects with such an abundance of high quality reproductions. Teachers, design studios, and libraries would be wise to obtain all the volumes. Ballast Quarterly Review
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Product Details

  • ISBN-13: 9780811816984
  • Publisher: Chronicle Books LLC
  • Publication date: 12/1/1997
  • Pages: 132
  • Product dimensions: 1.00 (w) x 1.00 (h) x 1.00 (d)

Meet the Author

Tyler Blik is the principal of Tyler A. Blik Design, a design firm specializing in business identity and logo design. Located in San Diego, his design work has been published both nationally and abroad.

Philip B. Meggs is the author of A History of Graphic Design.

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