Trading on Art: Cultural Diplomacy and Free Trade in North America
Explores how the art world navigated North American free trade.

The 1989 Canada-US Free Trade Agreement and 1994 North American Free Trade Agreement reinvented the concept of North America as a cohesive whole, united by free trade. But within the bold concept of continental unity lay a paradox. While art was mobilized to frame the new narrative, culture itself was explicitly excluded from the agreements that implemented this vision.

Trading on Art brings culture to the foreground by examining how artworks, exhibitions, and museum programs from the 1980s to 2010 mediated North American free trade, from government-supported cultural diplomacy initiatives to activist art that confronted impending US hegemony.

Sarah E.K. Smith reveals how Canadian artists engaged with, contested, and reflected on free trade, paying particular attention to the ways in which art was used to forge ties between Canada and Mexico and to circulate ideas about North American identity. Her nuanced analysis convincingly makes the case for the centrality of art in conceptualizing continental unity.
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Trading on Art: Cultural Diplomacy and Free Trade in North America
Explores how the art world navigated North American free trade.

The 1989 Canada-US Free Trade Agreement and 1994 North American Free Trade Agreement reinvented the concept of North America as a cohesive whole, united by free trade. But within the bold concept of continental unity lay a paradox. While art was mobilized to frame the new narrative, culture itself was explicitly excluded from the agreements that implemented this vision.

Trading on Art brings culture to the foreground by examining how artworks, exhibitions, and museum programs from the 1980s to 2010 mediated North American free trade, from government-supported cultural diplomacy initiatives to activist art that confronted impending US hegemony.

Sarah E.K. Smith reveals how Canadian artists engaged with, contested, and reflected on free trade, paying particular attention to the ways in which art was used to forge ties between Canada and Mexico and to circulate ideas about North American identity. Her nuanced analysis convincingly makes the case for the centrality of art in conceptualizing continental unity.
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Trading on Art: Cultural Diplomacy and Free Trade in North America

Trading on Art: Cultural Diplomacy and Free Trade in North America

by Sarah E.K. Smith
Trading on Art: Cultural Diplomacy and Free Trade in North America

Trading on Art: Cultural Diplomacy and Free Trade in North America

by Sarah E.K. Smith

Hardcover

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Overview

Explores how the art world navigated North American free trade.

The 1989 Canada-US Free Trade Agreement and 1994 North American Free Trade Agreement reinvented the concept of North America as a cohesive whole, united by free trade. But within the bold concept of continental unity lay a paradox. While art was mobilized to frame the new narrative, culture itself was explicitly excluded from the agreements that implemented this vision.

Trading on Art brings culture to the foreground by examining how artworks, exhibitions, and museum programs from the 1980s to 2010 mediated North American free trade, from government-supported cultural diplomacy initiatives to activist art that confronted impending US hegemony.

Sarah E.K. Smith reveals how Canadian artists engaged with, contested, and reflected on free trade, paying particular attention to the ways in which art was used to forge ties between Canada and Mexico and to circulate ideas about North American identity. Her nuanced analysis convincingly makes the case for the centrality of art in conceptualizing continental unity.

Product Details

ISBN-13: 9780774868914
Publisher: University of British Columbia Press
Publication date: 07/06/2025
Pages: 296
Product dimensions: 6.00(w) x 9.00(h) x 1.00(d)

About the Author

Sarah E.K. Smith is associate professor in the Faculty of Information and Media Studies at Western University, where she holds the Canada Research Chair in Art, Culture, and Global Relations and leads the Practitioner Media Lab. She is the author of General Idea: Life & Work and co-editor, with Sascha Priewe, of Museum Diplomacy: How Cultural Institutions Shape Global Engagement. She is also a co-founder of the North American Cultural Diplomacy Initiative.

Table of Contents

Introduction

Part 1: Exhibiting Diplomacy

1 Mexican Art in Canada

2 Canadian Art at 49th Parallel

Part 2: Picturing North America

3 Exhibiting the Continent

4 Settler State Claims to Indigeneity

Part 3: Creating Resistance

5 Reading inSite against the Cultural Exemption

6 Changing Narratives of Free Trade in Video Art

Epilogue: Art and the Invention of North America

Notes; Bibliography; Index

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