Training and Development: Enhancing Communication and Leadership Skills / Edition 1

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Training and Development presents a comprehensive, step-by-step approach to developing training programs organized around the Needs-Centered model of training. This new text provides students and future trainers with practical “how-to” strategies for training and for designing training programs. Rooted in contemporary instructional communication research, Training and Development suggests that every aspect of developing a training program should be based upon trainee needs.


  • Features the Needs-Centered Model of training giving students a practical overview of the skill steps needed to design and present training programs.
  • Includes application and discussion questions at the end of each chapter, offering students the opportunity to put principles and skills to the test.
  • Provides students with in-text examples of needs assessment questionnaires, task analysis, training plans, and other tools that students can use as models when planning their own training programs.
  • Integrates the most recent research on instructional communication with how-to strategies for dealing with problem trainees, assessing training, and developing training plans.
  • Contains review boxes, a glossary, chapter objectives, chapter summaries, discussion questions, and application questions to help students remember and apply key principles and skills.
About the Authors

Steven A. Beebe, Ph.D.
Dr. Beebe is Professor and Chair of the Department of Communication Studies at Southwest Texas State University. He is also Associate Dean of the College of Fine Arts and Communication. His undergraduate degree and Master¿s degrees are from Central Missouri State University; his doctorate from the University of Missouri-Columbia.

He is the author and co-author of nine books that have been used at hundreds universities worldwide. He is also the author of over one hundred articles, book chapters, and professional papers. Dr. Beebe has twice been a visiting scholar at Oxford University and has also been a visiting scholar at Cambridge University.

For over 25 years he has been an active communication consultant, trainer, and conference speaker listing such clients as IBM, 3M, Motorola, American Express, the U.S. Air Force, the U. S. Department of Education, and the U.S. Department of Defense.

Dr. Timothy P. Mottet
Dr. Mottet is an associate professor in the Department of Communication Studies at Southwest Texas State University. He teaches graduate seminars in training and development, instructional communication, and communication assessment in addition to directing and teaching the fundamentals of human communication basic course.

Dr. Mottet¿s research appears in Communication Education, Communication Quarterly, Communication Research Reports, Journal of Psychology, and Psychological Reports.

Before entering graduate school, Dr. Mottet worked in management for Northwest Airlines where one of his responsibilities was customer service training for flight attendants, ticket/gate agents, and front-line managers. His training experience is in the areas of customer service recovery skills, manager coaching skills and flight attendant certification. As a customer service manager, Dr. Mottet assisted with the merger of Northwest Airlines and Republic Airlines as well as the international alliance with KLM Royal Dutch Airlines.

Dr. K. David Roach
Dr. Roach is Professor and Chair of the Department of Communication Studies at Texas Tech University, in Lubbock, Texas. He teaches courses in business and professional communication, communication in instruction and training, public speaking, nonverbal communication, persuasion, and quantitative research methods.

His area of research is in instructional communication and his research has been published in journals such as Communication Education, Communication Quarterly, Journal of Applied Communication, Communication Research Reports, World Communication Journal, and Southern Communication Journal.

Dr. Roach has conducted training and has given invited presentations on training topics for Texas Instruments, Covenant Hospital, District IV New Mexico Health Care Professionals Organization, West Texas Chapter of the American Society of Training and Development, Texas Tech University Physical Plant Supervisors, Texas Tech University Library, and the Lubbock Independent School District.

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Product Details

  • ISBN-13: 9780205332434
  • Publisher: Pearson
  • Publication date: 7/21/2003
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 314
  • Product dimensions: 7.10 (w) x 9.10 (h) x 0.90 (d)

Table of Contents

Each chapter ends with “Summary,” “Questions for Discussion and Review,” and “Questions for Applications and Analysis.”

1. Introduction to Training.

Understanding Training.

Understanding “Soft” Skills: Communication, Management, and Leadership.

Understanding the Communication Training Process.

2. How Adults Learn.

General Laws of Learning.

Adult Learning.

Learning Styles.

3. Conducting a Needs Assessment and Task Analysis.

Domains of Learning.

How to Conduct a Needs Assessment.

How to Assess Needs Without a Comprehensive Needs-Assessment Process.

How to Analyze the Training Task.

How to Prepare a Task Analysis.

4. Developing Objectives and Designing Curriculum.

How to Write Training Objectives.

How to Design Curriculum.

How to Teach a Skill.

How to Make Every Lesson Successful.

5. Developing Training Content.

Internal Sources for Training Material.

External Sources for Training Material.

Processing External Materials.

Sample Training Content Outlines.

6. Using Training Methods.


Conducting Experiential Activities.

Facilitating Group Discussions.

Selecting the Best Training Method.

7. Using Technology and Presentation Aids in Training.

Purposes for Using Presentational Aids.

Strategies for Using Presentational Aids.

Types of Presentational Aids.

Computer-Generated Presentations.

The Internet as a Presentational Aid.

8. Developing Training Plans.

The Purpose of Training Plans.

Preparing to Write a Training Plan.

Training Plan Formats.

Preparing the Participants Guide.

Practical Training Planning Tips.

Testing the Training Plan.

9. Delivering the Training Session.

Planning Your Delivery.

Delivering the Training Session: Establishing Nonverbal Immediacy.

Delivering the Training Session: Establishing Verbal Immediacy.

Strategies for Evaluating and Improving Your Delivery.

10. Managing Conflict in the Training Classroom.

Anticipating Problem Trainees.

Understanding Conflict Management Styles.

Using Conflict Management Skills.

Reducing Conflict.

11. Assessing Learning Outcomes.

Importance of Assessment.

Measuring Learning Outcomes.

Assessment Designs.

Interpreting Assessment Information.

12. Trends and Career Opportunities in Training and Development.

Trends in Training and Development.

Career Opportunities in Training and Development.

Writing and Presenting Proposals.

Resources for the Training Practitioner.

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