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What separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market strategies. Transforming New Technologies into Cash Flow develops and applies a simple but powerful new set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing.
This unique book helps managers map and plan new strategic paths that successfully integrate bundles of technologies, product functionalities, end-user segments, and market networks to create market-focused strategies and competitive differentiation. The book uses case examples and provides a Management Application Toolkit of simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategic path choices to long-term net cash flow that results in real financial success.
Transforming New Technologies into Cash Flow examines:
|1||Overview of the book||1|
|2||Strategic paths : reconceptualizing market focus||19|
|3||Creating focused strategic paths : managing the four critical bundles||45|
|4||Managing strategic-path transformation processes : creating hot zones||87|
|5||Driving fast strategic-path adoption through market networks||119|
|6||Strategic paths : driving net cash flow||145|
|7||Managing strategic paths : creating project and transformation teams||185|
|8||Creating strategic paths and hot zones : the management application toolkit||197|