Translating Tourism
This engaging textbook provides an in-depth examination of tourist discourse and communication and a guide to how to translate tourism texts.

Through analysis of the linguistic, intercultural, and socially inclusive aspects of tourist communication, this volume covers both conventional and digital forms of tourist texts and explores the unique attributes of tourist discourse, including its lexical, syntactic, and textual qualities, and how these affect translation processes. Special emphasis is placed on the translation of digital tourist information, guided tours, and accessible tourism discourse, highlighting the need for a functional and flexible translation methodology. The authors posit that tourist translation transcends simple language transmission, functioning as a mediatory act that necessitates cultural adaptation, knowledge of accessibility, and persuasive methods customised for varied audiences.

Synthesising concepts from tourist studies, discourse analysis, and translation studies, this accessible textbook merges theoretical views with practical examples to provide a key resource for researchers, translators, and professionals in translation studies, tourism communication, English language and linguistics.

1147171708
Translating Tourism
This engaging textbook provides an in-depth examination of tourist discourse and communication and a guide to how to translate tourism texts.

Through analysis of the linguistic, intercultural, and socially inclusive aspects of tourist communication, this volume covers both conventional and digital forms of tourist texts and explores the unique attributes of tourist discourse, including its lexical, syntactic, and textual qualities, and how these affect translation processes. Special emphasis is placed on the translation of digital tourist information, guided tours, and accessible tourism discourse, highlighting the need for a functional and flexible translation methodology. The authors posit that tourist translation transcends simple language transmission, functioning as a mediatory act that necessitates cultural adaptation, knowledge of accessibility, and persuasive methods customised for varied audiences.

Synthesising concepts from tourist studies, discourse analysis, and translation studies, this accessible textbook merges theoretical views with practical examples to provide a key resource for researchers, translators, and professionals in translation studies, tourism communication, English language and linguistics.

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Translating Tourism

Translating Tourism

Translating Tourism

Translating Tourism

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Overview

This engaging textbook provides an in-depth examination of tourist discourse and communication and a guide to how to translate tourism texts.

Through analysis of the linguistic, intercultural, and socially inclusive aspects of tourist communication, this volume covers both conventional and digital forms of tourist texts and explores the unique attributes of tourist discourse, including its lexical, syntactic, and textual qualities, and how these affect translation processes. Special emphasis is placed on the translation of digital tourist information, guided tours, and accessible tourism discourse, highlighting the need for a functional and flexible translation methodology. The authors posit that tourist translation transcends simple language transmission, functioning as a mediatory act that necessitates cultural adaptation, knowledge of accessibility, and persuasive methods customised for varied audiences.

Synthesising concepts from tourist studies, discourse analysis, and translation studies, this accessible textbook merges theoretical views with practical examples to provide a key resource for researchers, translators, and professionals in translation studies, tourism communication, English language and linguistics.


Product Details

ISBN-13: 9781032736624
Publisher: Taylor & Francis
Publication date: 10/20/2025
Series: Translation Practices Explained
Pages: 286
Product dimensions: 6.12(w) x 9.19(h) x (d)

About the Author

Stefania M. Maci is Full Professor of English Language, Linguistics and Translation at the University of Bergamo, where she is the coordinator of the MA in Text Sciences and Culture Enhancement in the Digital Age. She has extensively published in tourism discourse and is the co-editor of The Routledge Handbook of Scientific Communication and The Routledge Handbook of Discourse and Disinformation.

Cinzia G. Spinzi is Associate Professor at the University of Bergamo, where she is the coordinator of the MA in Planning and Management of Tourism Systems.

Table of Contents

List of Figures
Acknowledgments
List of Acronyms

Introduction
Using this Book
Structure of the Book

CHAPTER 1 - Tourism Discourses
What is Tourism?
The Role of Discourse in the Tourism Industry
Language or Discourse? Some Definitions
Studies in Tourism Discourse
Tourism Discourse vs General Discourse
Understanding Tourism Analogue and Digital Genres and Text Types
Tourism as a Form of Specialized Discourse
Concluding Remarks
Activities and Exercises

CHAPTER 2 - Translation and Tourism
Introduction: Why Translation Matters in Tourism Discourse
Tourism Translation
Tourism Communication: Working with Tourism Text
Digital Strand: Navigating New Frontiers
Conclusion
Activities and Exercises

CHAPTER 3 - Accessibility and Inclusion through Tourism Translation
Introduction
Accessibility and Disability
Accessibility, Tourism, and Translation
A Brief Overview of Accessible Practices of Audiovisual Translation
Accessible Communication for All: The Linguistic Landscape in Tourism
Conclusion
Activities and Exercises

CHAPTER 4 - Tourist Guides at Work
Introduction
Tourists or Travellers?
The Tourist Guide
Tourist Guide at Work
Contextualizing and Profiling the Tourist Guide
The Genre of the Guided Tour
Cultural Mediation in the Guided Tour
Concluding Remarks
Activities and Exercises

CHAPTER 5 - Tourism Goes Digital
Introduction
Localising Websites
Tourism Digitisation and Mediatisation
Conclusion
Activities and Exercises

Appendix
References

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