Transmedia Television: Audiences, New Media, and Daily Life

Hardcover (Print)
Buy New
Buy New from BN.com
$126.64
Used and New from Other Sellers
Used and New from Other Sellers
from $122.65
Usually ships in 1-2 business days
(Save 15%)
Other sellers (Hardcover)
  • All (5) from $122.65   
  • New (2) from $131.20   
  • Used (3) from $122.65   

Overview

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on.

Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.

Read More Show Less

Editorial Reviews

From the Publisher
'Elizabeth Evans differentiates her well-researched and lucid study through her core focus on audience response, specifically the extent to which British viewers of the mid-2000s were willing to integrate transmedia gaming, mobile television, and downloaded episodes into their everyday engagement with television content...With such a capable foundation already established in this book, other scholars will no doubt answer Evans's call for more in-the-moment-of-change reception studies.' Jennifer Gillan, Cinema Journal
Read More Show Less

Product Details

  • ISBN-13: 9780415882927
  • Publisher: Taylor & Francis
  • Publication date: 2/14/2011
  • Series: Comedia Series
  • Pages: 220
  • Product dimensions: 0.60 (w) x 0.90 (h) x 2.00 (d)

Meet the Author

Elizabeth Jane Evans is lecturer in Film and Television Studies in the Department of Culture, Film and Media at the University of Nottingham. She has previously published in Media, Culture and Society and Participations.

Read More Show Less

Table of Contents

Introduction Part I Understanding Transmediality 1. Transmedia Storytelling: A Historical Perspective 2. Transmedia Engagement: The Internet and Mobile Phone as Alternatives to the Television Set 3. Transmedia Audiences: The Consequences of Emergence Part II Audiences for Emergent Transmedia Drama 4. Spooks Gaming: Immersion and Agency 5. 24: Conspiracy and Mobile Television: Immersion and Immediacy 6. 4OD as Television Archive: Agency, Immediacy and the Transmedia Audience 7. Conclusion: What’s Wrong With Television?

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)