Transnational Management 3rd Edition with PowerWeb / Edition 3

Transnational Management 3rd Edition with PowerWeb / Edition 3

by Christopher A. Bartlett, Sumantra Ghoshal
     
 

This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations… See more details below

Overview

This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.

Product Details

ISBN-13:
9780072474565
Publisher:
McGraw-Hill Companies, The
Publication date:
10/01/2000
Edition description:
Older Edition
Product dimensions:
7.60(w) x 9.50(h) x 1.40(d)

Table of Contents

Case 1-1 Ingvar Kamprad & IKEA


Case 1-2 Lincoln Electric: Venturing Abroad
Case 1-3 Jollibee Foods Corporation: International Expansion
Reading 1-1 The Torturous Evolution of the Multinational Corporation (Perlmutter)
Reading 1-2 Managing in a Borderless World (Ohmae)
Chapter 2. Responding to Conflicting Demands: The Environmental Challenge
Case 2-1 White Nights & Polar Lights: Investing in the Russian Oil Industry
Case 2-2 Gerber Products Company: Investing in the New Poland
Case 2-3 Toys R Us Japan
Case 2-4 Phillips & Matsushita 1998: Growth of Two Global Companies
Reading 2-1 The Globalization of Markets (Levitt)
Reading 2-2 Culture & Organization (Schneider & Barsoux)
Reading 2-3 The Competitive Advantage of Nations (Porter)
Chapter 3. Building Strategic Capabilities: The Competitive Challenge
Case 3-1 Caterpillar Tractor Co.
Case 3-2 Komatsu, Ltd.
Case 3-3 Komatsu, Ltd.: Project G's Globalization
Case 3-4 Canon Corp.
Case 3-5 Chuppa Chup Candy
(and more...)

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