Transnational Management 3rd Edition with PowerWeb / Edition 3by Christopher A. Bartlett, Sumantra Ghoshal
Pub. Date: 10/01/2000
Publisher: McGraw-Hill Companies, The
This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.
- McGraw-Hill Companies, The
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 7.60(w) x 9.50(h) x 1.40(d)
Table of ContentsCase 1-1 Ingvar Kamprad & IKEA
Case 1-2 Lincoln Electric: Venturing Abroad
Case 1-3 Jollibee Foods Corporation: International Expansion
Reading 1-1 The Torturous Evolution of the Multinational Corporation (Perlmutter)
Reading 1-2 Managing in a Borderless World (Ohmae)
Chapter 2. Responding to Conflicting Demands: The Environmental Challenge
Case 2-1 White Nights & Polar Lights: Investing in the Russian Oil Industry
Case 2-2 Gerber Products Company: Investing in the New Poland
Case 2-3 Toys R Us Japan
Case 2-4 Phillips & Matsushita 1998: Growth of Two Global Companies
Reading 2-1 The Globalization of Markets (Levitt)
Reading 2-2 Culture & Organization (Schneider & Barsoux)
Reading 2-3 The Competitive Advantage of Nations (Porter)
Chapter 3. Building Strategic Capabilities: The Competitive Challenge
Case 3-1 Caterpillar Tractor Co.
Case 3-2 Komatsu, Ltd.
Case 3-3 Komatsu, Ltd.: Project G's Globalization
Case 3-4 Canon Corp.
Case 3-5 Chuppa Chup Candy
and post it to your social network
Most Helpful Customer Reviews
See all customer reviews >