Transnational Management:Text, Cases, and Readings in Cross Border Management / Edition 3

Transnational Management:Text, Cases, and Readings in Cross Border Management / Edition 3

by Christopher A. Bartlett, Sumantra Ghoshal
     
 

ISBN-10: 0256247811

ISBN-13: 9780256247817

Pub. Date: 08/01/1999

Publisher: McGraw-Hill Higher Education

This combination of text,Harvard and London Business School cases,and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies,designing organizations…  See more details below

Overview

This combination of text,Harvard and London Business School cases,and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies,designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.

Product Details

ISBN-13:
9780256247817
Publisher:
McGraw-Hill Higher Education
Publication date:
08/01/1999
Series:
McGraw-Hill Advanced Topics in Global Ma
Edition description:
Subsequent
Pages:
1040

Table of Contents

Chapter 1. Cross-Border Management: Motivations & Mentalities
Case 1-1 Ingvar Kamprad & IKEA
Case 1-2 Lincoln Electric: Venturing Abroad
Case 1-3 Jollibee Foods Corporation: International Expansion
Reading 1-1 The Torturous Evolution of the Multinational Corporation (Perlmutter)
Reading 1-2 Managing in a Borderless World (Ohmae)
Chapter 2. Responding to Conflicting Demands: The Environmental Challenge
Case 2-1 White Nights & Polar Lights: Investing in the Russian Oil Industry
Case 2-2 Gerber Products Company: Investing in the New Poland
Case 2-3 Toys R Us Japan
Case 2-4 Phillips & Matsushita 1998: Growth of Two Global Companies
Reading 2-1 The Globalization of Markets (Levitt)
Reading 2-2 Culture & Organization (Schneider & Barsoux)
Reading 2-3 The Competitive Advantage of Nations (Porter)
Chapter 3. Building Strategic Capabilities: The Competitive Challenge
Case 3-1 Caterpillar Tractor Co.
Case 3-2 Komatsu, Ltd.
Case 3-3 Komatsu, Ltd.: Project G's Globalization
(and more...)

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