Transnational Management: Text Cases and Readings in Cross Border Management / Edition 2

Transnational Management: Text Cases and Readings in Cross Border Management / Edition 2

by Christopher A. Bartlett, Sumantra Ghoshal, Sumantra Ghoshal
     
 

ISBN-10: 025614138X

ISBN-13: 9780256141382

Pub. Date: 03/28/1995

Publisher: McGraw-Hill Higher Education

Product Details

ISBN-13:
9780256141382
Publisher:
McGraw-Hill Higher Education
Publication date:
03/28/1995
Edition description:
Older Edition
Pages:
880
Product dimensions:
7.01(w) x 9.41(h) x 1.54(d)

Table of Contents

Cross-Border Management: Motivations and Mentalities
1(111)
Ingvar Kamprad and IKEA
17(18)
AT&T Consumer Products
35(23)
The Body Shop International
58(15)
Philips and Matsushita: A Portrait of Two Evolving Companies
73(19)
"The Tortuous Evolution of the Multinational Corporation," Howard Perlmutter
92(9)
"Managing in a Borderless World," Kenichi Ohmae
101(11)
Responding to Conflicting Demands: The Environmental Challenge
112(123)
The Global Computer Industry
128(23)
Nissan Motor Co., Ltd: Marketing Strategy for the European Market
151(19)
International Sourcing in Athletic Footwear: Nike and Reebok
170(13)
"The Globalization of Markets," Theodore Levitt
183(10)
"Motivation, Leadership, and Organization: Do American Theories Apply Aboroad?" Geert Hofstede
193(18)
"The Competitive Advantage of Nations," Michael E. Porter
211(24)
Building Strategic Capabilities: The Competitive Challenge
235(133)
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas-1991 (A)
255(18)
Caterpillar Tractor Co.
273(22)
Komatus Limited
295(17)
Saatchi and Saatchi PLC
312(22)
"How Global Companies Win Out," Thomas Hout, Michael E. Porter, and Eileen Rudden
334(11)
"Do You Really Have a Global Strategy?" Gary Hamel and C.K. Prahalad
345(8)
"Global Strategy...In a World of Nations?" George S. Yip
353(15)
Managing across Boundaries: The Collaborative Challenge
368(100)
Xerox and Fuji Xerox
383(25)
Swissair's Alliances
408(19)
Electrolux: The Acquisition and Integration of Zanussi
427(20)
"The Global Logic of Strategic Alliances," Kenichi Ohmae
447(12)
"Collaborate with Your Competitors--and Win," Gary Hamel, Yves L. Doz and C.K. Prahalad
459(9)
Developing Coordination and Control: The Organizational Challenge
468(108)
Corning Glass Works International (A)
486(17)
Rhone-Poulenc (A)
503(18)
Kentucky Fried Chicken (Japan) Ltd.
521(16)
Procter & Gamble Europe: Vizir Launch
537(15)
"Headquarters Influence and Strategic Control in MNCs," Yves L. Doz and C.K. Prahalad
552(14)
"Tap Your Subsidiaries for Global Reach," Christopher A. Bartlett and Sumantra Ghoshal
566(10)
Managing Activities and Tasks: The Operational Challenge
576(91)
Barco Projection Systems: Worldwide Niche Marketing
593(17)
Applichem (A)
610(12)
Colgate-Palmolive: Managing International Careers
622(16)
"Customizing Global Marketing," John A. Quelch and Edward J. Hoff
638(11)
"Managing Human Resources in the International Firm," Paul A.L. Evans
649(18)
Building Transnational Capabilities: The Management Challenge
667(120)
Ideal Standard France: Pat Paterson
681(14)
Becton Dickinson: Worldwide Blood Collection Team
695(17)
ISS--International Service System A/S
712(26)
Komatsu Ltd and Project G (A)
738(12)
Komatsu Ltd. and Project G (B)
750(7)
Komatsu Ltd. and Project G (C)
757(11)
"Local Memoirs of a Global Manager," Gurcharan Das
768(8)
"Speed, Simplicity and Self-Confidence: An Interview with Jack Welch," Noel Tichy and Ram Charan
776(11)
Preparing for the Future: Evolution of the Transnational
787(78)
Asea Brown Boveri
807(11)
ABB Deutschland (A) (Excerpts)
818(2)
ABB Deutschland (B)
820(8)
ABB's Relays Business: Building and Managing a Global Matrix
828(20)
"The Logic of Global Business: An Interview with ABB's Percy Barnevik," William Taylor
848(17)
Index 865

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