Transnational Marketing in the Information Age
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
1003243158
Transnational Marketing in the Information Age
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
66.99
In Stock
5
1

Transnational Marketing in the Information Age
164
Transnational Marketing in the Information Age
164
66.99
In Stock
Product Details
ISBN-13: | 9781138986060 |
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Publisher: | Taylor & Francis |
Publication date: | 09/02/2016 |
Series: | Transnational Business and Corporate Culture |
Pages: | 164 |
Product dimensions: | 5.44(w) x 8.50(h) x (d) |
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