Travel by Train: The American Railroad Poster, 1870-1950

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Overview

Between 1870 and 1950, America's railroads produced a body of poster work significant both for the artists involved and for the range of images created. The railroads used this visual medium from their founding, first in the form of broadsides, dominated by text and intended to convey practical information, and then, during the 1890s, as vivid lithographed display posters. For the next 50 years, American railroads commissioned posters designed to spur the popular imagination and thereby encourage travel. Images of compelling intensity included Maurice Logan's icons of the 1920s overland limiteds passing in the West; Adolph Treidler's wonder cities; Santa Fe's Native Americans; and Leslie ...

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Overview

Between 1870 and 1950, America's railroads produced a body of poster work significant both for the artists involved and for the range of images created. The railroads used this visual medium from their founding, first in the form of broadsides, dominated by text and intended to convey practical information, and then, during the 1890s, as vivid lithographed display posters. For the next 50 years, American railroads commissioned posters designed to spur the popular imagination and thereby encourage travel. Images of compelling intensity included Maurice Logan's icons of the 1920s overland limiteds passing in the West; Adolph Treidler's wonder cities; Santa Fe's Native Americans; and Leslie Ragan's and Sascha Maurer's machine-age steamliners.

Although a great deal has been written about European railway and travel posters, their American counterparts remained in the shadows. Travel by Train focuses on the artists, railroad men, and advertising agencies that created and produced the work. It presents the posters in the context of the historical trends and competitive strategies that shaped the development of the railroad industry. The book also follows the development of the advertising business and graphic design in the U.S. and Europe. It features approximately 160 poster images (many in color), personal photographs, and sketches, many of them never before published.

Editorial Reviews

The New Yorker
In Travel by Train, Michael E. Zega and John E. Gruber show how the spread of railroads across America coincided with the birth of modern advertising techniques to produce a blizzard of railway posters. Early, wordy efforts based on circus posters gave way to the big pictorial landscapes of the eighteen-nineties. As cars became dominant, graphic designers resorted to an increasingly stylized approach to glamorize the idea of travel itself, a trend that reached its apogee with the posters of streamliner trains of the thirties.

The romance of railways is almost exclusively connected to the steam era. Vanishing Steam is a record of Eric Langhammer's remarkable quest, begun in the seventies, to photograph "steam locomotives at work in a natural everyday environment" before they disappeared altogether. Langhammer relates with justifiable pride the extreme level of obsession one needs to feel to go and see a train at twenty below zero in Nancha, in northeastern China.

For the photographer Andrew Cross, plenty of romance remains in the big ugly freight trains of modern America. His book Some Trains in America uses a panorama format to accommodate images of vast trains snaking across open desert and prairie; the average freight train today is more than a mile long. Meanwhile, even the humble New York subway car has its fans, as Gene Sansone demonstrates in his exhaustive survey Evolution of New York City Subways. Featuring such curios as a private subway car built in 1904 for the director of the subway, his work also provides useful insights into such imponderables as why the cars on the F line are longer than those on, say, the 1 and 9 lines.

( Leo Carey)
Library Journal
From the proliferation of competitive railroad lines across the continent in the second half of the 19th century to the decline in passengers after World War II, this book conveys the excitement involved in train travel by reproducing 120 poster images, photographs, and sketches from the time before most people were driving or flying to their destinations. The coauthors know their subject well: Gruber is president of the Center for Railroad Photography and Art, editor of its magazine, contributing editor of Classic Trains, and recent editor of Vintage Rails; Zega is a regular contributor to the two latter magazines, among others. Their extensive research proves fascinating, and the colorful posters still maintain their visual appeal. Five chronologically arranged chapters interweave information about the artists and how the characteristics of their commissioned designs serve the advertising purposes of the railroad lines they worked for. A large number of artists, both well known (N.C. Wyeth, John Held Jr.) and not so well known (Maurice Logan, Leslie Ragan), are included in the discussion, with reproductions of their designs. Recommended to both academic and public libraries for their transportation history, graphic design, or advertising history sections.-Anne Marie Lane, Univ. of Wyoming, Laramie

Product Details

  • ISBN-13: 9780253341525
  • Publisher: Indiana University Press
  • Publication date: 10/28/2002
  • Pages: 156
  • Sales rank: 803,654
  • Product dimensions: 11.30 (w) x 11.20 (h) x 0.80 (d)

Meet the Author

Michael E. Zega has researched and written about railroad advertising and promotion for the past decade and contributes to many magazines, including Vintage Rails, Classic Trains, and Journal of the Southwest. He lives in New York City.

John E. Gruber of Madison, Wisconsin, is president of the Center for Railroad Photography and Art and editor of its magazine, Railroad Heritage. He is contributing editor to Classic Trains, preservation columnist for Trains, and co-author of Caboose (2001).

Table of Contents

Contents Preface Acknowledgments Introduction Chapter 1: Before 1900
Early Poster Antecedents The Rise of Competition The Lure of Place
"Reason Why" Advertising The Lithographed Display Poster Oscar Binner's Gigantic Images Chapter 2: 1900-1909
Advertising Revolution Urban Display Windows Design in the New Century Car Cards Chapter 3: The Teens Emerging Corporate Imagery The Power of Symbol: Louis Treviso's Santa Fe Posters Chapter 4: The 1920s
"Sell Them Scenery, Not Plush Chairs."
Santa Fe and Sam Hyde Harris Southern Pacific and Maurice Logan Back East: The New Haven Begins New York Central's Art Posters Hernando G. Villa and the Santa Fe Chief The Canadian Pacific and Others Chapter 5: The 1930s Depression-Era Innovation Leslie Ragan Snow Trains The Streamliner Image The Southern Pacific Studio Sascha Maurer: The Appeal of the Machine Ragan's Streamliners Postscript Bibliography Photo Credits Index

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