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Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's Dairy Queen Store

Overview

A successful Fortune 500 corporate executive shares the secrets of great customer service that he learned from working at his family's Dairy Queen(R) store

Customer service is the cornerstone of every successful business, and in Treat Your Customers, corporate businessman Bob Miglani reveals winning strategies for sales and service using anecdotes and analogies from his experiences working at his family's Dairy Queen(R) store.

Miglani cuts to ...

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Overview

A successful Fortune 500 corporate executive shares the secrets of great customer service that he learned from working at his family's Dairy Queen(R) store

Customer service is the cornerstone of every successful business, and in Treat Your Customers, corporate businessman Bob Miglani reveals winning strategies for sales and service using anecdotes and analogies from his experiences working at his family's Dairy Queen(R) store.

Miglani cuts to the essence of what makes great customer service by sharing clear, concise techniques and guidelines for coping with angry customers, minimizing stress, and making customer service providers feel great about doing their jobs. Both charming and educational, Treat Your Customers will appeal to any business owner, manager, or corporate employee who wants to enhance sales, motivate employees, and keep customers coming back.

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Editorial Reviews

Library Journal
Here are more business bromides for those who haven't heard them before (or can't get enough). Miglani, who currently works for a Fortune 500 company (he never reveals which), has also apparently put in many an hour behind the counter of his family's ice cream shop serving up sundaes and soaking up management wisdom. The 30 brief chapters into which he divides this book mostly impart all the usual advice (e.g., be nice to people, invest in your employees, love your job, lead by example), but a few stand out (e.g., "Always offer your delivery guys a milkshake" and "When it's time to lean, it's time to clean"). All are couched in terms of the Dairy Queen franchise, providing some insight into the workings of a family ice cream business. Miglani shares his learned bits of wisdom in a humorous, anecdotal style, and the book reads quickly, but there's not much new here. Purchase where there is interest.-Susan Hurst, Miami Univ. Lib., Oxford, OH Copyright 2006 Reed Business Information.
Soundview Executive Book Summaries
Bob Miglani learned the secrets of customer service at his family's Dairy Queen store. He segued from 21 years of managing a Dairy Queen to a career with a Fortune 500 company. Treat Your Customers presents principles applicable to any size business. Miglani recommends tasting your own ice cream - understanding your customer's experience. "Never forget the plain old vanilla" is a way to keep the core product in mind. Each chapter teaches one lesson on how to focus an entire organization on satisfying the customer. Copyright © 2007 Soundview Executive Book Summaries
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Product Details

  • ISBN-13: 9781401301989
  • Publisher: Hyperion
  • Publication date: 6/6/2006
  • Pages: 160
  • Product dimensions: 5.25 (w) x 7.87 (h) x 0.75 (d)

Meet the Author

Bob Miglani has been working in a Fortune 500 Company for the last 13 years, where he has had positions of increasing responsibility leading into his current role as Senior Director of Public Affairs. A well respected leader in his field, he has been at the forefront of identifying and embracing new and emerging customers and developing innovative partnerships. He continues to serve a different type of customer in his spare time on the weekends and some holidays at his family's Dairy Queen restaurant which he has helped manage for over 20 years.

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted July 6, 2006

    Miglani-Mania!!!

    I love this book! In Treat Your Customers, Miglani tells us how to create AND maintain satisfied customers. Follow his lessons and simplify your approach. Don't over-complicate customer service - it really is about the fundamentals! Well done... Now this satisfied customer is off to get her BOGO Blizzard...

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  • Anonymous

    Posted June 10, 2006

    The customer must come FIRST

    A great read. 'Treat Your Customers' is a smart, thought provoking reminder that the most important part of customer service is 'the customer'. In a society where today's results are yesterday's news, 'Treat Your Customers' brings us back home again. The further I moved along in this book, the louder the message got: GO BACK TO THE BASICS ! Regardless of what industry you are in, if you treated your business as if it were your own, you would probably run it differently.The author's main message is to 'take ownership of your career and your life'.

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  • Anonymous

    Posted June 15, 2006

    Must for every retailer!!!!

    Every retailer needs to get this book to help teach basic good customer service. We are all losing sight of what matters the most and that is the Customer!!! This book gets right to the point and does it in a very quick, easy and practical way. Everyone working needs to read this!

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