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This book introduces the latest trends and developments in the area of mobile technology and business in the Asia-Pacific region - an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the globe. Although mobile technology did not originate in the region, over the last decade mobile and wireless technologies and services have rapidly grown in this area. Some companies from this area are taking the leading roles in many aspects of industry (hardware, software and service) and international standard setting organizations as well. The book presents 12 in-depth case studies written by specialists covering many countries in the region in order to provide an evolutionary perspective. The book offers both macro-level public policy implications and firm-level strategy for this emerging technology.
In-depth case studies of countries written by specialists
An overview of the emerging trends in the technology and business related to mobile technology in the Asia-Pacific region
A comprehesive survey of the mobile business markets in the region
Successful cases of mobile technology and business innovations and identification of key success factors of mobile technology and business innovations
Cross-country comparions for mobile technology and business evolutions
A comprehensive and empirical grounded theoretical and anlaytical framework that provides implications for both firm-level strategy for innovations and macro-level public policy
Dr Youngjin Yoo is Lewis-Progressive Associate Professor in Information Systems department at the Weatherhead School of Management at Case Western Reserve University, USA. Dr. Jae-Nam Lee is Assistant Professor in the School of Business IT at Kookmin University, Korea. Professor Rowley is Editor of the leading journal Asia Pacific Business Review and book Series Editor for 'Studies in Asia Pacific Business' and 'Asian Studies: Contemporary Issues and Trends'. He is based at Cass Business School, City University.
Academics; business executives of firms in the area of mobile technology and business; public policy makers; senior-level undergraduate and graduate students in the area technology management, innovation, strategy and information technology.
Mobile technology and business in:
Conclusions and future directions
Trends of mobile technology and business in the Asia-Pacific Region: an introduction; Mobile telecommunications and business in Australia: market overview and key emerging trends; The current state and future directions of the mobile technologies and business in China; Mobile business and services in Hong Kong: its evolution, development and challenges; Japan: the leading mobile market at the crossroad; Mobile business in Korea; Trends in mobile technology and business in Malaysia; Mobile computing applications in New Zealand; Beyond mobile communications – ubiquitous information environments in Singapore; Taiwan as a mobile society: policy, technology and societal challenges; Trends in mobile technology and business in Thailand; Conclusion.
Dr Youngjin Yoo is Associate Professor and Irwin L. Gross Research Fellow in Management Information Systems department at the Fox School of Business & Management at Temple University, USA.
Dr Jae-Nam Lee is Associate Professor of MIS in the Business School of Korea University, Korea.
Dr Chris Rowley is the Director of the Centre for Research on Asian Management and Professor of Human Resource Management at City University. He is Editor of the leading journal Asia Pacific Business Review, Series Editor of the Working in Asia and Asian Studies book series and Technical Advisor (Research and Publications) for the HEAD Foundation, Singapore. He has given a range of talks and lectures to universities and companies internationally with research and consultancy experience with unions, business and government; his previous employment includes varied work in both the public and private sectors.