Trendspotting: Think Forward, Get Ahead, Cash in on the Future [NOOK Book]

Overview

This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact ...
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Trendspotting: Think Forward, Get Ahead, Cash in on the Future

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Overview

This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.
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Product Details

  • ISBN-13: 9781101221167
  • Publisher: Penguin Group (USA)
  • Publication date: 3/5/2002
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 1
  • File size: 305 KB

Meet the Author

Richard Laermer, the founder and CEO of RLM Public Relations, has written for The New York Times, Daily News, USA Today, Us Weekly, Interview, Newsday, and other publications. He is also the author of five books including the Native Guide to New York series, and appears on public radio as the "Guerilla Consumer." Richard, who calls himself The Trender, has created a book-oriented Web site with 110 topics, one new one per day till the end of the summer, about slightly educational and offbeat topics for trendSpotters.
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted April 17, 2002

    Book looks ahead with a brain...

    This is a truly useful book. For starters, Laermer doesn¿t idly speculate in the way of so many futurists. Instead, Laermer¿s brand of futurism is based on interviewing acknowleged experts, and reporting to readers about what they see on the horizon in their particular field. In Trendspotting, when you get a prognositation about the future of technology, it¿s courtesy of people such as Jared Headley a tech guru with Cisco. The section on spiritual trends draws on the research of people such a Robert Thurmond, a distinguished professor of religion at Columbia. It gives Laermer¿s book so much more credibility than if he¿d just pulled all this stuff out of his head a la Faith Popcorn. And some of the predictions are fascinating: smells and tastes transferred over the internet, so that you can sample brownies before ordering a batch. Or entire homes powered by small, disherwasher-size hydrogen generators. I would highly recommend this book. It is fun to read, superbly researched, and you can actually believe that some of the predictions will come true.

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  • Anonymous

    Posted April 6, 2002

    Buy This Book!

    If, like me, you feel confused by the myriad 'breakthroughs' that technology is bringing into our lives, this book will give you understanding and relief from the anxiety of feeling left out or overwhelmed. Laermer's easygoing style and tongue in cheek humor made it fun to learn more about my world, and I particularly enjoyed the insights included by some of the world's most forward-thinkers. Thanks for writing this book!!!!!

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