The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace

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More About This Book

Overview

Praise for The Trophy Kids Grow Up

"Ron Alsop provides the definitive guide to attracting talent—with this most in-depth, balanced, and clearly articulated description of the generation now choosing where to write their next personal success story."
—Robert J. Dolan, dean, Stephen M. Ross School of Business, University of Michigan

"In The Trophy Kids Grow Up, Ron Alsop has done his homework to understand what makes this remarkably talented generation tick. This thorough and insightful work will serve as the guidebook for those looking to win in the war for talent."
—Matthew Bennett, director of global recruiting, Oliver Wyman General Management Consulting

"Drawing on years of reporting experience, as well as current research on the subject, Ron Alsop provides a clear and compelling picture of the millennial generation. This book will yield insights for anyone who interacts with today's teens and twentysomethings—educators and administrators, corporate recruiters and managers, marketers, fundraisers, and nonprofit executives alike."
—Joel Podolny, dean and William S. Beinecke professor of management,Yale School of Management

"Ron Alsop's The Trophy Kids Grow Up looks beyond the campus gates to see how today's young people are changing the work force and the very nature of work itself. Parents who want a good return on their education investment should read this book and apply its lessons to the emerging young adults in their household."
—James A. Boyle, president, College Parents of America

"As organizations go global and continue to diversify, it will be critical to further understand the millennial generation in order to successfully recruit, retain, and develop the best talent. Ron Alsop delivers an insightful, down-to-earth read on Gen Y and proves why we can't afford to overlook their attitudes, ambitions, and behaviors. The Trophy Kids Grow Up is a must-read for educators and employers alike."
—Frank Brown, dean, INSEAD Business School

Editorial Reviews

Publishers Weekly

Alsop, a columnist for the Wall Street Journal, explores the emergence of the 80 million strong millennial generation into the workplace and the resulting ramifications in this insightful and in-depth look at Generation Y. Born between 1980 and 2001, "millennials" are a new breed of student, worker and global citizen, with distinctly different-often paradoxical-values and motivations. Millennials have a high sense of entitlement but are also philanthropic and community-minded; they set a high premium on career success but are incorrigible job-hoppers and rarely exhibit loyalty to any particular place of employment; their commitment is to self-determination and to garnering as many skills as possible before moving on in pursuit of their "dream job." Based on data collected from interviews with student recruiters, particularly in management consulting, and at accounting and investment banking firms, Alsop explains how companies can take the lead in understanding and reaching out to Generation Y and what organizations can expect in their new hires. This well-crafted book will help companies adapt to meet the desires and demands of the millennial generation and retain the best talent. (Oct.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • ISBN-13: 9780470229545
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/13/2008
  • Edition number: 1
  • Pages: 272
  • Sales rank: 228,018
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Ron Alsop, a longtime writer and editor for The Wall Street Journal, is the author of The Wall Street Journal Guide to the Top Business Schools and The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. He speaks frequently at conferences and universities about corporate reputation, the millennial generation, business education, and career development. A graduate of Indiana University, he lives in Summit, New Jersey, and can be contacted at www.thetrophykids.com.

Table of Contents

Preface.

1: The Trophy Kids.

2: Great Expectations.

3: Apron Strings.

4: Take Your Parents to Work.

5: How Am I Doing?

6: Checklist Kids.

7: Master Jugglers.

8: Free to Be Me.

9: Recruiting in Cyberspace.

10: Dream Jobs.

11: A Generous Generation.

About the Author.

Index.

Customer Reviews

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