Truly Global: The Theory and Practice of Bringing Your Company to International Markets

by Anna N Schlegel

Overview

TODAY'S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuri...

Product Details

ISBN-13:	9781460287040
Publisher:	FriesenPress
Publication date:	08/04/2016
Pages:	120
Product dimensions:	6.00(w) x 9.00(h) x 0.44(d)

About the Author

Anna N Schlegel is a native of Catalunya, and the co-founder of Kenya's "Imagine Educating Everyone" and "Women in Localization" which was started in California. She has worked in globalization teams for over twenty years with firms including Cisco, VMware, Xerox, and NetApp and for two localization vendors as the CEO and general manager. Her work has been published on Forbes.com, Gala.com, Multilingual.com, and other research industry forums. Anna is a respected leader in the globalization community. She frequently delivers lectures, webinars, keynotes and round tables at universities, corporations, and other international organizations. She lives with her family in Santa Clara, California. You can follow her @annapapallona on twitter.