Trump: How to Get Rich: Big Deals from the Star of The Apprentice

Trump: How to Get Rich: Big Deals from the Star of The Apprentice

3.5 33
by Donald J. Trump

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First he made five billion dollars.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.


Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years,


First he made five billion dollars.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.


Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.

In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.

With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!

With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.

From the Hardcover edition.

Editorial Reviews

Library Journal
Author and financial mogul Trump (The Art of the Deal) shares secrets on how he achieved his amazing financial success. These highly personal tips include how to impress a boss and get a raise; how efficiently to manage a business; how to hire, motivate, and fire employees; how to negotiate anything; and how to maintain the quality of a brand. These inside stories are based on the author's experiences, including lessons learned from the hit reality TV show The Apprentice. Listeners will admire The Donald's ability to recover from his now famous near financial ruin when the real estate market bottomed out in the late 1980s and rebound to remain one of the world's most colorful entrepreneurs. Narrator Barry Bostwick's solid reading adds further power to the already substantive contribution by the multibillionaire. Highly recommended for all public libraries. Dale Farris, Groves, TX Copyright 2004 Reed Business Information.
Soundview Executive Book Summaries
Big Deals From the Star Of The Apprentice
Still glowing from the success of his hit TV show The Apprentice, real estate mogul, beauty pageant impresario, and bestselling author Donald J. Trump has once again released another creative venture that embodies his unique style and larger-than-life persona. In Trump: How to Get Rich, The Donald has compiled the wisdom and tactics he has used to become a billionaire. Of course being born to a wealthy builder is not something everyone can do after the fact, but beyond that, he's got plenty of short, to-the-point lessons to deliver that contain the essentials he feels can make any poor "schmuck" a rich person in no time at all.

The most fascinating element of Trump: How to Get Rich is the enormity of his stories. This is not a guy who talks about small things. He dashes off statements like, "I owed billions and billions of dollars - $9.2 billion to be exact," as if dealing with billions of dollars were as normal as returning an overdue book to the library.

Big Stories
That's the fun of Trump's latest book about making it big. His stories are gargantuan, and he pokes fun at himself (and even his unique hairstyle) as often as he tosses out profound introspections like, "I was a schmuck, but I was a lucky schmuck, and I wound up dealing with some understanding bankers who worked out a fair deal." Who needs exact details when you can explain getting out of a $9.2 billion debt with such simple eloquence?

  • Stay Focused. Don't make a mistake like The Donald did when he lost his focus in the late '80s: "I'd fly off to Europe to attend fashion shows, and I wasn't looking at the clothing."
  • Remember: The Buck Starts Here. "Don't intimidate people. If you do, you'll never get a straight answer from anyone, and you'll be defeating your own purpose."

The advice found throughout Trump: How to Get Rich must be taken with a grain of salt, otherwise some might get confused by the often vague or contradictory statements Trump makes throughout. For example, after teaching that one should not intimidate, he goes on to offer these tidbits of personal growth:

  • If You Have Them by the Balls, Their Hearts and Minds Will Follow. "Most negotiations should proceed calmly, rather than in a hostile manner. However, sometimes a negotiation works best after a few screams and some table pounding."
  • Sometimes You Have to Hold a Grudge. If you are mad at someone, even if it is the governor of New York, scream, "You son of a b----! For years I've helped you and never asked for a thing, and when I finally need something, and a totally proper thing at that, you aren't there for me. You're no good. You're one of the most disloyal people I've known and as far as I'm concerned, you can go to hell." Now, Trump explains, whenever he sees Mario Cuomo at a dinner, he refuses to acknowledge him, talk to him, or even look at him. That's how you get rich! (But never intimidate.)
  • Every New Hire Is a Gamble. "If people have time to be petty, it's an indication they're not busy enough with their work."

Restraint and Patience

  • Manage the Person Not the Job. "Your power as a leader should be used in the most positive way, which sometimes calls for a great deal of restraint as well as patience." (Except when you're pounding on the table and screaming.)
  • Think Big and Live Large. Responding to the accusation that he is a comic book version of the big-city business mogul, Trump writes, "I am the creator of my own comic book, and I love living in it. If you're going to think, think big. If you're going to live, live large."

Trump: How to Get Rich captures Trump's management, career and financial advice as well as his personal secrets to negotiation and the "Trump Lifestyle." In this section, he provides readers with an inside peek at the many decisions he makes, the celebrities with whom he hobnobs in a single week, and his favorite soft drink (Diet Coke).

Trump: How to Get Rich also offers a behind-the-scenes look at the first season of The Apprentice and those who made it happen. In this section, Trump offers the four qualities he looks for in an apprentice: An outstanding personality, brains, creativity, and loyalty and trust.

A photo album of his holdings rounds out the book.

Why We Like This Book
Trump: How to Get Rich not only provides a close glimpse of the wealthy deal maker beneath the indescribable hair, but also allows readers to climb inside his brain and see how it works as he keeps his business running on a daily basis. Although his advice is often glib, the value of many of his points is clearly apparent in his own amazing success. Copyright © 2004 Soundview Executive Book Summaries

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Read an Excerpt

The Mother of All Advice
Trust in God and be true to yourself.

When I look back, that was great advice, concise and wise at once. I didn’t really get it at first, but because it sounded good, I stuck to it. Later I realized how comprehensive this is– how to keep your bases covered while thinking about the big picture. It’s good advice no matter what your business or lifestyle.

A lot has happened to us all since 1987. That’s the year The Art of the Deal was published and became the bestselling business book of the decade, with over three million copies in print. (Business Rule #1: If you don’t tell people about your success, they probably won’t know about it.)

A few months ago, I picked up The Art of the Deal, skimmed a bit, and then read the first and last paragraphs. I realized that after seventeen years they still rang true. I could have written these words yesterday:

First paragraph: I don’t do it for the money. I’ve got enough, much more than I’ll ever need. I do it to do it. Deals are my art form. Other people paint beautifully on canvas or write wonderful poetry. I like making deals, preferably big deals. That’s how I get my kicks.

Last paragraph: Don’t get me wrong. I also plan to keep making deals, big deals, and right around the clock.

It’s now 2004, I’m still making deals around the clock, and I still don’t do it for the money. I don’t think you should do it for the money, either. Money is not an end in itself, but it’s sometimes the most effective way to help us realize our dreams. So if you’ve got big dreams and you’re looking for a way to make them happen, this book is for you.


Five Billion Reasons Why You Should Read This Book

How to Get Rich.
That’s what I decided to call it, because whenever I meet people, that’s usually what they want to know from me. You ask a baker how he makes bread. You ask a billionaire how he makes money.

Sure, there have been countless how-to-get-rich books written by millionaires. Billionaire authors are harder to find. Billionaire authors with interests in real estate, gaming, sports, and entertainment are
rarer still.

And billionaire authors with their own Manhattan skyscrapers and hit prime-time TV series are the rarest of all. I’m pretty sure I’m the only one, though Oprah could give me a run for the money if she ever decides to write another book and get into real estate.

Business Rule #2: Keep it short, fast, and direct. The following pages will be straightforward and succinct, but don’t let the brevity of these passages prevent you from savoring the profundity of the advice you are about to receive. These stories and words of wisdom have been distilled from almost thirty years at the top.

So here it comes: The Scoop from The Donald. After you make your first billion, don’t forget to send me a thank-you note. You know the address.

The Donald J. Trump School of Business and Management

Be a General

I am the chairman and president of The Trump Organization. I like saying that because it means a great deal to me. There are almost twenty thousand members of this organization at this point. I did a
print ad once in which I declared, “I only work with the best.” That statement still stands.

More and more, I see that running a business is like being a general. Calling the shots carries a great deal of responsibility, not only for yourself, but for your troops. Your employees’ lives, to a large extent, are dependent on you and your decisions. Bad strategy can end up affecting a lot of people.
This is where being a leader takes on a new dimension. Every decision you make is an important
one, whether there are twenty thousand people working for you or just one.

If you are careful when finding employees, management becomes a lot easier. I rely on a few key people to keep me informed. They know I trust them, and they do their best to keep that trust intact.
For example, when I need to know something about my casinos and hotels in Atlantic City, I know I can call up Mark Brown, my CEO, and get a fast and informed answer. If I call Laura Cordovano over at Trump Park Avenue and ask about sales, she’ll give it to me exactly as it is. If I call Allen Weisselberg, my CFO, he’ll tell me what I need to know in twenty words or less. My senior counsel and Apprentice adviser, George Ross, can do it in ten words or less. Find people who suit your business style and you’ll have fewer problems to deal with as time goes on.

Good people equals good management and good management equals good people. They have to work together or they won’t work together for very long. I’ve seen good management get by with mediocre people, and I’ve also seen excellent people get stuck in the mires of bad management. The good managers will eventually leave, followed by the good workers, and you will be left with a team that
gets along because they’re all mediocre. Save yourself time by getting the best people you can. Sometimes this can mean choosing attitude over experience and credentials. Use your creativity to come up with a good mix.

Creative people rarely need to be motivated–they have their own inner drive that refuses to be bored. They refuse to be complacent. They live on the edge, which is precisely what is needed to be successful and remain successful.

One of my former employees was in charge of a new project. He had done a thorough and acceptable job, but I felt that something was missing. It wasn’t fantastic, which, knowing his capabilities, it should have been. I decided to challenge his creative ego by mentioning that it was fine but seemed to lack inspiration. I politely asked him whether he was genuinely interested in the project and suggested that perhaps that might be the problem.

Well, the guy went ballistic on me. He was deeply insulted. And, as you can probably guess, the revision he turned in was terrific. The difference between the first draft and the final version was
incredible. I didn’t slam the guy because he was usually demanding of himself and had never let me down. But I had to give him a jolt.

Generals motivate their soldiers; they inspire them when it is necessary. They do the same for their highest-ranking officers. We all need a boost now and then. Learn how to tailor your method to the personalities you are managing.

Keep the big picture in mind while attending to the daily details. This can seem like a balancing act, but it is absolutely necessary for success in running a company.

In the 1980s, I was riding high. After learning the essentials of real estate development from my father, Fred, a builder in Queens and Brooklyn, I’d become a major player in Manhattan, developing Trump Tower, the Grand Hyatt Hotel, and many other top-tier properties. I had a yacht, a plane, a bestselling book.

One magazine headline said, EVERYTHING HE TOUCHES TURNS TO GOLD, and I believed it. I’d never known adversity. I went straight from Wharton to wealth. Even in down markets, I bought properties
inexpensively and made a lot of money. I began to think it was easy.

In the late eighties, I lost focus. I’d fly off to Europe to attend fashion shows, and I wasn’t looking at the clothing. My lack of attention was killing my business.

Then, the real estate market crashed. I owed billions upon billions of dollars–$9.2 billion, to be exact. That’s nine billion, two hundred million dollars. I’ve told this story many times before, but it bears repeating: In the midst of the crash, I passed a beggar on the street and realized he was worth $9.2 billion more than I was. I saw a lot of my friends go bankrupt, never to be heard from again.

Stay Focused
The media had me for lunch. Forbes, BusinessWeek, Fortune, The Wall Street Journal, The New York Times–they all published major stories about my crisis, and a lot of people seemed to be happy about it.

I’ll never forget the worst moment. It was 3 A.M. Citibank phoned me at my home in Trump Tower. They wanted me to come over to their office immediately to negotiate new terms with some foreign
banks–three of the ninety-nine banks to whom I owed billions. It’s tough when you have to tell a banker that you can’t pay interest. They tend not to like those words. An ally at Citibank suggested
that the best way for me to handle this difficult situation was to call the banks myself, and that’s exactly what they wanted me to do, at three o’clock on a cold January morning, in the freezing rain. There were no cabs, so I walked fifteen blocks to Citibank. By the time I got there, I was drenched.

That was the low point. There were thirty bankers sitting around a big table. I phoned one Japanese banker, then an Austrian banker, and then a third banker from a country I can no longer remember.
In The Art of the Deal, I had warned readers never to personally guarantee anything. Well, I hadn’t followed my own advice. Of the $9.2 billion I owed, I’d personally guaranteed a billion dollars. I was a schmuck, but I was a lucky schmuck, and I wound up dealing with some understanding bankers who worked out a fair deal. After being the king of the eighties, I survived the early nineties, and by the mid-to-late nineties, I was thriving again.

But I learned my lesson. I work as hard today as I did when I was a young developer in the 1970s.

Don’t make the mistake I did. Stay focused.

Maintain Your Momentum
William Levitt, the master builder of Levittown, taught me the true meaning of “momentum.”

In the 1950s, he was the king. No detail was too small for his attention. He would personally collect stray nails and extra chips of wood from building sites to make sure his construction crews used all
available materials.

He sold his company in 1956 to ITT for $100 million, which is equivalent to billions today. Then he made some terrible mistakes.

He retired.

He married the wrong woman.

He moved to the south of France and lived on the Riviera with his new boat and his new wife.

One day, ITT called. The executives in charge of the conglomerate had no aptitude for home building. They had bought huge tracts of land but didn’t know how to get them zoned. So they sold it back to
Levitt, who thought he’d gotten a great deal.

He went back into business. And he proceeded to go bankrupt. I saw William Levitt at a cocktail party in 1994, two weeks before he died. He was standing by himself in a corner, looking defeated. I didn’t know him well, but I approached him, hoping to acquire some wisdom from the master. “Mr. Levitt,” I said, “how are you doing?”

“Not good, Donald, not good.” Then he said the words I’ll never forget. “I lost my momentum. I was out of the world for twenty years, I came back, and I wasn’t the same.”

No matter how accomplished you are, no matter how well you think you know your business, you have to remain vigilant about the details of your field. You can’t get by on experience or smarts. Even the best surgeons need to be retrained regularly, to stay current on the latest research and procedures.
No matter what you’re managing, don’t assume you can glide by. Momentum is something you have to work at to maintain.

Get a Great Assistant
Surround yourself with people you can trust. I often say it’s good to be paranoid, but not when it comes to your home team.

Ask God for a great assistant. No joke. A great one can make your life a whole lot easier–or, in my case, almost manageable. Norma Foerderer has been with me for twenty-three years. If you want to
know what a great guy I am, just ask her. But not on a Friday.

Handling me, the office, and several hundred calls a week isn’t easy. She’s as tough and smart as she is gracious. She’s also indefatigable, which helps a lot if you work for me.

My phones are so busy that I require two executive assistants, and they never stop. They alone handle, on the average, more than 1,250 calls a week. They are not only efficient and fast, but also very pleasant and beautiful young women.

You don’t have to be beautiful to work for me–just be good at your job. I’ve been accused of admiring beautiful women. I plead guilty. But when it comes to the workplace, anyone who is beautiful had better have brains, too. You need competent people with an inherent work ethic. I’m not a complacent person and I can’t have a complacent staff. I move forward quickly and so must they.

Once, I wanted to know how fast a new employee could work, so I told him I was leaving in fifteen minutes and needed something done within that time. I wasn’t actually going anywhere, but, sure enough, I had what I needed in fifteen minutes. Machiavellian? Maybe, but both of us learned something that day.

One final piece of advice on assistants, which I learned from experience and which, I admit, may not be as relevant to your career as it’s been to mine: Find a receptionist who can speak English. We had a
breathtaking European beauty out front who could easily rival Ingrid Bergman in her heyday, but I discovered that her ability to recognize well-known people in the United States was limited to myself and maybe President Bush. She wasn’t so familiar with the likes of Hugh Grant, Reggie Jackson, George Steinbrenner, Jack Welch, Paul Anka, Mohamed Al Fayed, Regis Philbin, or Tony Bennett.

Their calls never got through to me and their names were placed on her “psycho list.”

But you should have seen her. What a knockout. She’s since moved on to better career opportunities, but we’ll never forget her. Neither will anyone who ever called in. Or tried to.

From the Hardcover edition.

Meet the Author

DONALD J. TRUMP is the very definition of the American success story, continually setting standards of excellence while expanding his interests in real estate, gaming, sports, and entertainment. Aside from The Apprentice, Trump and NBC are also partners in the ownership and broadcast rights for the three largest beauty competitions in the world.

In New York City, the Trump signature is synonymous with the most prestigious addresses, including the renowned Trump Tower, the Trump International Hotel & Tower, the soon-to-be converted Delmonico Hotel at Park Avenue and Fifty-ninth Street (Trump Park Avenue). The Trump Tower, and 40 Wall Street. He also has acclaimed golf courses in Briarcliff Manor, New York and Palm Beach, Florida and two others in development in New Jersey and Palos Verdes, California.

Trump is the number one New York Times bestselling author of The Art of the Deal, Surviving at the Top, The Art of the Comeback, as well as The America We Deserve. All told, these books have sold millions of copies.

An ardent philanthropist, Trump is involved with numerous civic and charitable organizations. In June 2000 he received his greatest honor, the Hotel and Real Estate Visionary of the Century, given by the UJA Federation.

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Trump: How to Get Rich: Big Deals from the Star of The Apprentice 3.5 out of 5 based on 0 ratings. 33 reviews.
Guest More than 1 year ago
This book rambles on and on and does not flow. It seems to be just a compilation of a bunch of random topics. It also, surprisingly does not tell you how to get rich. It is more like a way for DT to promote himself some more. I have a great respect for anyone who has accomplished what he has, but he should give a little more insight on how he did it. This book needs a better title. More like - 'Donald Trump's random thoughts on various topics not necessarily on how to get rich, another week in his life, and his new TV show: the Apprentice.'
BusinessPRnews More than 1 year ago
This is a great book. Love Trump. He's down to earth. Gives very valuable tips and advices. It's a must read book if you want to be successful in business. So glad I bought this book.
smurf08 More than 1 year ago
it was a very inspirational book, very good tips to use in life..
Guest More than 1 year ago
Welcome to Donald Trump's personal business and managment school!!! No kidding, from the first page to the final part, he's teach'n in his own personal blunt and hilarious way!!! I learned more from this book than all the books that I've read about business combined!!! If you're looking for a step by step process to get you rich, it sounds like you're looking for a 'get rich quick' scheme and you need to look elsewhere. If you want to learn the fundamentals of running a business and managing people, then this book is the best that you can find, and obviously from a veteran that everybody knows!!!
Guest More than 1 year ago
Fun and easy read. Would recommend to nonreaders.
Anonymous More than 1 year ago
Full of lies!!! From a bully!!!
Anonymous More than 1 year ago
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Guest More than 1 year ago
Donald Trump 'How to get rich', basically explains how to run a successful business. Which i recommend to everyone who intrest in moeny,work, and mangement. For instance, in 'How to get rich' Donald Trump said, 'If you're going to think,think big.If you're going to live,live large.Trump review of his book escortes you where you want your goal to reach.And have potential of focusing on your ability As forexample,Donald Trump said,'I had ninety-nine banks and i made a point of becoming bestfriends with everybody at every bank. You have to do the same.'
Guest More than 1 year ago
I found this book to be of good use. Donald explains how he gets a rush everytime he makes a good deal in the real estate market. This is his passion. He also explains that passion is the key to what ever it is your goals are in life and how important it is to love what you do. Adra Young Author of: The Everyday Living of Children & Teens Monologues.
Guest More than 1 year ago
Good book for anyone wanting to move forward in their career or business.Includes a day in the life of 'the Donald'.
Guest More than 1 year ago
Donald Trump's How To Get Rich is a nice companion work to his earlier, more developed, biography. A fast read with some practical tips on several subjects, the work would be improved with more substantive discussion of the main new arena of Trump's professional life: The Apprentice. He could have given more in the way of answering critics who contend that the show offers little applicability to the real business world. His responses mostly have just contradicted the critics without advancing his case but some people are interested more in what he thinks about such matters and he could have used the book as a way of explaining his views. Barring that, the book, though mistitled, will likely be helpful to many people and enjoyed by many people.
Guest More than 1 year ago
This book tells alot about Mr. Trump but not HOW to get rich. I think the book is for those who have started a business and that business is just taking off.
Guest More than 1 year ago
Before I read ' How to get rich,' I thought that I'd be reading a book that shows the steps of how to become rich, at least how Donald got rich. There is no coincidence between the title and the book itself. The title of this book should be: 'The Daily Life of a Rich Man.' Therefore, I'm going to sell this book on the street, at least I won't lose all my money.
Guest More than 1 year ago
It is a fun book to read if you want to know more about Trump's personal life. This is a book for rich person to know how other rich person living. It doesn't tell you HOW to get rich.
Guest More than 1 year ago
It is a fun book to read about Trump himself. But definitely not a book about how to get rich. If you want to know how to get rich, don't read this book. If you a rich person and want to know how other rich person live, this is a book for you.
Guest More than 1 year ago
This book goes on and on about nothing. It's like every page you get a little info about one topic then when you turn the page he goes off on a totally different topic. No flow!!!
Guest More than 1 year ago
Worst book I ever read. No strategies or advice, just Donald bragging about all of his money, properties, helicopters, and jets. It is more of an autobiography bragging about himself. Total waste of time, I want my money back!
Guest More than 1 year ago
Mr Trump is so right when he states that good people equals good management. I can see everything going downhill since I got a new manager.Her attitude is very negative. Very bad. Mr. Trump you are making me realize it is time to move on.
Guest More than 1 year ago
It was great! Not only did he talk about his beginnings but how he conducts business everyday and the people around him. The book really describes his business practices more than anything, something every business person could learn. Read this in less than 1 day!
Guest More than 1 year ago
I love this book. It not only gave me insight into the mind of a successful businessman, but it confirmed that my business sense was on target. The book was very easy to read. I urge everyone to read it. It is the next best thing to actually apprenticing with Mr. Trump.
Guest More than 1 year ago
This book will be th basis of the rest of my life. It will guide me as a college student into a rich and proffesional realtor.
Guest More than 1 year ago
This book doesn't tell you how to get rich. This book is just another medium in which he promotes his current projects and past achievements. In the last section of the book, Trump discloses that the real value of The Apprentice is in the free advertising and publicity. He obviously sees the same value in this book. He is absolutely shameless. Even when he tries to sound modest, he comes off as being smug. That said, he is very entertaining. You just can't help but to like this guy. If you want to learn how to get rich, don't buy this book. If you want a fun read, go for it!