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From the Hardcover edition.
Be a General
I am the chairman and president of The Trump Organization. I like saying that because it means a great deal to me. There are almost twenty thousand members of this organization at this point. I did a print ad once in which I declared, "I only work with the best." That statement still stands.
More and more, I see that running a business is like being a general. Calling the shots carries a great deal of responsibility, not only for yourself, but for your troops. Your employees' lives, to a large extent, are dependent on you and your decisions. Bad strategy can end up affecting a lot of people. This is where being a leader takes on a new dimension. Every decision you make is an important one, whether there are twenty thousand people working for you or just one.
If you are careful when finding employees, management becomes a lot easier. I rely on a few key people to keep me informed. They know I trust them, and they do their best to keep that trust intact.
For example, when I need to know something about my casinos and hotels in Atlantic City, I know I can call up Mark Brown, my CEO, and get a fast and informed answer. If I call Laura Cordovano over at Trump Park Avenue and ask about sales, she'll give it to me exactly as it is. If I call Allen Weisselberg, my CFO, he'll tell me what I need to know in twenty words or less. My senior counsel and Apprentice adviser, George Ross, can do it in ten words or less. Find people who suit your business style and you'll have fewer problems to deal with as time goes on.
Good people equals good management and good management equals good people. They have to work together or they won't work together for very long. I've seen good management get by with mediocre people, and I've also seen excellent people get stuck in the mires of bad management. The good managers will eventually leave, followed by the good workers, and you will be left with a team that gets along because they're all mediocre. Save yourself time by getting the best people you can. Sometimes this can mean choosing attitude over experience and credentials. Use your creativity to come up with a good mix.
Creative people rarely need to be motivated-they have their own inner drive that refuses to be bored. They refuse to be complacent. They live on the edge, which is precisely what is needed to be successful and remain successful.
One of my former employees was in charge of
a new project. He had done a thorough and ac-
ceptable job, but I felt that something was missing. It wasn't fantastic, which, knowing his capabili- ties, it should have been. I decided to challenge his creative ego by mentioning that it was fine but seemed to lack inspiration. I politely asked him whether he was genuinely interested in the proj- ect and suggested that perhaps that might be the problem.
Well, the guy went ballistic on me. He was deeply insulted.
And, as you can probably guess, the revision he turned in was terrific. The difference between the first draft and the final version was incredible. I didn't slam the guy because he was usually demanding of himself and had never let me down. But I had to give him a jolt.
Generals motivate their soldiers; they inspire them when it is necessary. They do the same for their highest-ranking officers. We all need a boost now and then. Learn how to tailor your method to the personalities you are managing.
Keep the big picture in mind while attending to the daily details. This can seem like a balancing act, but it is absolutely necessary for success in running a company.
Excerpted from Trump by Donald J. Trump Copyright © 1989 by Donald J. Trump. Excerpted by permission.
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Posted December 28, 2010
After reading this book I felt very inspired and inclined to succeed. Another book that also has helped me out that was refered to me when I bought this book was "Life After Foreclosure" by Dean Wegner. Overall this book was great and I would recomend both!
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Posted January 4, 2008
This highly readable book I would recommend ONLY to the clear and serious minded entrepreneur. Trump is a master at getting the right jobs done pretty much at the righ time. His eleven steps elucidated in the text are a platform of wisdom that he has come by from his family, education and the choices he has grown used to making in his ambitious professional as well as in his private life. Mr. Trump offers no panaceas in this co-authored hand-book. I found that he tends to invite the reader to posture to their fullest as a person, planner and doer. Like all good books you may want to return to the text more than once. Every good reading experience opens new vistas and parts of your mind. You hopefully will feel motivated to evalute and re-invent yourself from time to time as Mr. Trump seems to like to do with himself. I now have read the book more than eleven times. I can see reading it as much as I need to return to its pages to either clarify or hone an idea. It does need a better index, actually a better prepared index for the readers that will come to this reading with actual results in mind. The book is written in a manner that will also invite a bit of 'reading between the lines' as well as reading behind the scenes. Mr. Trump has a formidable ego and an interesting stage presence. He blows his own horn, a lot. Which is also a lesson of merit. I read this as being a sharing of an example for some that may chose to champion their own projects in much the manner that Mr. Trump goes to battle for what he apparently believes. In my mentoring program for new business associates, IBOs, in my own growing Quixtar business as well as in building my Language/Literacy centers, there is much immediate and useful energy in this little book. I happily recommend and share this with all the clear minded and serious business people that I know. Good reading!!! All the best Dr. DuMaine, The Master-Teacher
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Posted August 5, 2012
Posted January 15, 2012
Posted August 26, 2011
Posted September 4, 2010
I actually read his most recent book first, then picked this on up. His style hasn't changed. I respect his moxie for leveraging others' money. A lesson I should have learned long ago!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted May 5, 2010
Donald Trump is an incredable businessman and human being. I know there are many people that do not care for him, PLEASE read this book it will change your mind.
The book is full of sound business advice. Even more it is inspirational, encouraging and offers something for every reader not just business people. You will not be sorry you bought this book, it has changed my approach to life. Mr Trump is a hard working person he does not sit back and dictate, he is out proactively involved in everyday business. He has truely earned the right to be as wealthy as he is and shares his keys to sucess freely with his readers.
I went and bought all of his books after reading this one!
Posted October 5, 2009
I Also Recommend:
I have become a student of Mr. Trump - having read four of his books now. This book really explains what makes Trump so successful. It's not an accident that he has become so successful at what he does. Read this book to discover how he did it. He tells all! http://www.photographybyski.comWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 9, 2007
A book written about 20 years ago by Donald Trump, called Trump The Art Of The Deal is a book that highlights Trumps biggest deals and how he pulled them off in sometimes seemingly impossible conditions. Trump gives the reader his 11 `Trump Cards¿ or key elements to making big successful deals. Trump even gives a minute-by-minute breakdown of a week in the life of big business showing the dedication and time it takes to be successful. He tells of what he looks for in a deal and how to make a good backup plan to the first one. This book is a brief glimpse into the life of one of the greatest big deal makers ever to grace the American real estate, casino, and any other market that money can be made in. The main idea that Mr. Trump is trying to convey is that, to be successful you must be willing to take a chance and try it. At one point in the book Trump says that you could have the best building or product idea in the world, but if you don¿t put it out there, it will not succeed. After someone realizes this fact, it is easy to see that anyone can succeed if they try to. One thing I really liked about Trumps book is his unrestrained brash retelling of his biggest deals up to the time the book was written. Most people would try to pretty the story up by not saying things like, he wanted to tear down a 44-story middle income housing unit and kick people out who had lived their for a long time just to build a new Trump building for a much higher income client base. Saying things like this may give him bad publicity, but in the world of big deals, this is what needs to be done to make a sizeable profit, and Trump knows it. One thing I disliked is that sometimes Trump seems to get sidetracked in telling about how he knows a person and the deal he met them on years ago instead of sticking to telling about the deal he is making now. When Trump does this in his book it seems to slow the reading down to a crawl and feel as if it will never end. If you are a person that is into reading about what to look for if you want to be a good businessman and make money, than Trump The Art Of The Deal, is for you. If you have a hard time reading books that aren¿t really fast paced, than I would avoid this book entirely. Overall I would rate this book a 7.5 out of 10 for its great blueprints to a successful business. It does not score higher because of the slow drawn out theme of the book that could easily be done without.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 30, 2007
Art of the Deal came out the same year that I made my first trip to the capital of the world and reading it dismantles the myth that Donald J. Trump was born with a silver spoon in his mouth which gave him an edge over others. It illustrates that character matters. Character is the number one ingredient that produces competent leadership. Without leadership everything else fails and society disintegrates. The other remarkable thing about the Donald is that he did not compromise his principles to get to the top. If you hold on it will eventually pay off in the long run and that is the most valuable lesson to be learned from this book. All in all it is an American classic and should be on a must read list for all, young and old and those in between because it is social science 101.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 3, 2006
Trump is one of the funnest authors that I have read to say the least. 'Trump The Art of The Deal' is amazing and filled with uplifting stories, and a week in the life of Donald Trump. Trump starts you out putting yourself in his shoes for one week, and wow it made me enjoy being a student. Then he starts actually giving tips to the reader which I will take to heart because if they worked for Donald, it can work for me, and look how far it has taken him. Background is not a bad thing, he explains growing up and making some of his first real entrepreneurial deals that made him big. I liked this book because it influenced my life with techniques from a very well known businessman. It was also easy to read, no complicated words or phrases like 'Beowulf' or 'Romeo and Juliet.' Although there are ups and downs to every book. There were not many negative sides to this novel, mainly the fact that Trump woulod sometimes explain a situation for to long or give to much detail that the reader did not need to know. Otherwise I would strongly recommend 'Trump The Art of The Deal' to anyone. On the cover there is a quote saying 'He makes one believe in the American dream again.' - New York Times. This is true, if he can do it the way he did it, then anyone has the possibilities to. I think that the main theme that Trump is trying to get across is, if you are not going to try, then don't complain to the person that did try. Also to believe in yourself, and anything is possible.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 2, 2006
It is very informative and interesting, it goes in depth about all of his deals before 1987(when the book was written) and it shows how he got started. It was before he became very cocky so it isnt just a flamboyant book about his accomplishmentsWas this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 28, 2006
Trump talks about his various deals that he conducted in New York, Manhattan, and Atlantic City. He explains the beauracracies that he had to deal with and how he fought through the tough times to get what he wanted.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 22, 2005
This book is as smooth as its namesake author. Long before 'You're fired!' entered the popular lexicon, 'The Donald' was piecing together deals that changed Manhattan's skyline. The book includes a diary of Trump's typical week. He flirts with a hostile takeover of Holiday Inn (which nets him tens of millions of dollars), has a friendly conversation with radio personality Don Imus, selects Christmas decorations for the Trump Tower atrium, chats with NBC executives, talks with Ivan Boesky just two weeks before Boesky pleads guilty to insider trading, meets with a top New York banker who begs him for his business, has a conversation with Missouri senator John Danforth and speaks with international designer Calvin Klein ¿ all by Tuesday. If you conclude that Trump is a self-promoting, silver-spooned name-dropper, take your shirt off now and hand it to him ¿ before he tears it off your back. Trump plays for keeps. Tony Schwarz has done his usual masterful job of co-authoring this book. (If nicely spun anecdotes could be used as collateral, Schwarz could be a real estate magnate himself.) Of course, some of the less rosy chapters in Trump's career are downplayed, and his major bankruptcy problems (and bounce back) happened after this book's initial publication. We strongly recommend it to anyone who wants an entertaining look at some of the actual reality show behind Donald Trump's towering success.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 23, 2004
Posted May 30, 2004
If you love Trump, you must read all books written by him. And if you are going to, Art of the Deal is highly recommended to be the first choice. This book is a hall of fame. Trump, you are brilliant.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 31, 2004
The Art of the Deal is truly a classic. Easy read, Interesting information, alot of insight, full of humor, very solid book. If you want to learn about business, read this book and learn from one of the best.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted April 2, 2004
This novel begins with the reader getting inside of Donald Trump's mind and daily routine that has made him such a successful mogul in the real estate business. The reader feels as if Donald is talking to them while giving pointers on how to close deals. The chapters are divided amongst the most important deals that made Trump the billionaire that he is today. What I loved about this book is that Donald Trump shows various techniques in which to make deals and how to approach potential buyers and sellers. Much on how Mr. Trump goes about learning and knowing 'The Art of the Deal' is through the many personal experiences that he has gone through the past 3 decades. Donald is shown to be a down to earth guy but can be very demanding when it comes to getting what he wants. Another great accolade about the novel is the fact that it shows people on how things work in the real world. This novel focuses on bettering bad habit of doing business to a great way of accomplishing what one wants in a deal. I would recommend this novel to anyone who looks to invest in real estate as well as learning the ropes of what it takes to finalize the deal.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 26, 2004
Posted October 1, 2011
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