Trump: The Art of the Deal

Trump: The Art of the Deal

4.2 50
by Donald J. Trump
     
 

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Presidential candidate and former host of The Apprentice Donald J. Trump reveals the business secrets that have made him America’s foremost deal maker!
 
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald

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Overview

Presidential candidate and former host of The Apprentice Donald J. Trump reveals the business secrets that have made him America’s foremost deal maker!
 
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
 
Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.
 
Praise for Trump: The Art of the Deal
 
“Trump makes one believe for a moment in the American dream again.”—The New York Times
 
“Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune
 
“Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald
 
“A chatty, generous, chutzpa-filled autobiography.”—New York Post

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
This boastful, boyishly disarming, thoroughly engaging personal history offers an inside look at aspects of financing, development and construction in big-time New York real estate. ``I don't do it for the money,'' maintains Trump, the son of a Queens realtor who, at age 27, bought and transfigured the colossal Hotel Commodore at Grand Central Terminal. Now 40, he has built, among other projects, and owns outright, Fifth Avenue's retail and residential Trump Tower (where he occupies a double-triplex suite); owns and operates Trump's Castle, a casino in Atlantic City; is arguably the most visible young man on Manhattan's celebrity circuit (``Governor Cuomo calls. . . . dinner at St. Patrick's Cathedral. . . . I call back Judith Krantz''); and is currently developing a controversial 100-acre West Side ``Television City'' project that is planned to include the world's tallest building. For those who would do likewise, Trump articulates his secrets for success: imagination, persistence, skill at ``juggling provisional commitments'' (e.g., for land or lease options, bank financing, zoning approval, tax abatement, etc.) and most crucial of all, a true trader's instinct. 135,000 printing; first serial to New York magazine and Vanity Fair; Fortune Book Club main selection; BOMC alternate. (December 14)
Library Journal
This is a fascinating book because it is incredible. At the age of 41, Trump, the son of a Queens, New York, developer of moderate-income apartment houses, presides over a vast real estate empire with assets in the billions. Trump's world is composed of an endless series of deals and ventures, most of them monumentally successful from his point of view. The book is less an autobiography than an hour-by-hour recapitulation of how Trump spends his time plus a few lessons for those who would do the same. Trump seems to be a clever entrepreneur and exhibitionist. There should be requests aplenty for this. A.J. Anderson, G.S.L.I.S., Simmons Coll., Boston
From the Publisher
“Trump makes one believe for a moment in the American dream again.”—The New York Times
 
“Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune
 
“Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald
 
“A chatty, generous, chutzpa-filled autobiography.”—New York Post

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Product Details

ISBN-13:
9780345479174
Publisher:
Random House Publishing Group
Publication date:
12/28/2004
Edition description:
Reprint
Pages:
384
Product dimensions:
6.84(w) x 11.00(h) x 1.04(d)

Read an Excerpt

Trump

The Art of the Deal
By Donald J. Trump

Warner Books

Copyright © 1989 Donald J. Trump
All right reserved.

ISBN: 0446353256


Chapter One

Be a General

I am the chairman and president of The Trump Organization. I like saying that because it means a great deal to me. There are almost twenty thousand members of this organization at this point. I did a print ad once in which I declared, "I only work with the best." That statement still stands.

More and more, I see that running a business is like being a general. Calling the shots carries a great deal of responsibility, not only for yourself, but for your troops. Your employees' lives, to a large extent, are dependent on you and your decisions. Bad strategy can end up affecting a lot of people. This is where being a leader takes on a new dimension. Every decision you make is an important one, whether there are twenty thousand people working for you or just one.

If you are careful when finding employees, management becomes a lot easier. I rely on a few key people to keep me informed. They know I trust them, and they do their best to keep that trust intact.

For example, when I need to know something about my casinos and hotels in Atlantic City, I know I can call up Mark Brown, my CEO, and get a fast and informed answer. If I call Laura Cordovano over at Trump Park Avenue and ask about sales, she'll give it to me exactly as it is. If I call Allen Weisselberg, my CFO, he'll tell me what I need to know in twenty words or less. My senior counsel and Apprentice adviser, George Ross, can do it in ten words or less. Find people who suit your business style and you'll have fewer problems to deal with as time goes on.

Good people equals good management and good management equals good people. They have to work together or they won't work together for very long. I've seen good management get by with mediocre people, and I've also seen excellent people get stuck in the mires of bad management. The good managers will eventually leave, followed by the good workers, and you will be left with a team that gets along because they're all mediocre. Save yourself time by getting the best people you can. Sometimes this can mean choosing attitude over experience and credentials. Use your creativity to come up with a good mix.

Creative people rarely need to be motivated-they have their own inner drive that refuses to be bored. They refuse to be complacent. They live on the edge, which is precisely what is needed to be successful and remain successful.

One of my former employees was in charge of
a new project. He had done a thorough and ac-
ceptable job, but I felt that something was missing. It wasn't fantastic, which, knowing his capabili- ties, it should have been. I decided to challenge his creative ego by mentioning that it was fine but seemed to lack inspiration. I politely asked him whether he was genuinely interested in the proj- ect and suggested that perhaps that might be the problem.

Well, the guy went ballistic on me. He was deeply insulted.

And, as you can probably guess, the revision he turned in was terrific. The difference between the first draft and the final version was incredible. I didn't slam the guy because he was usually demanding of himself and had never let me down. But I had to give him a jolt.

Generals motivate their soldiers; they inspire them when it is necessary. They do the same for their highest-ranking officers. We all need a boost now and then. Learn how to tailor your method to the personalities you are managing.

Keep the big picture in mind while attending to the daily details. This can seem like a balancing act, but it is absolutely necessary for success in running a company.



Continues...

Excerpted from Trump by Donald J. Trump Copyright © 1989 by Donald J. Trump. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Meet the Author

Donald J. Trump is the very definition of the American success story, continually setting standards of excellence while expanding his interests in real estate, gaming, sports, and entertainment. He was named the Hotel and Real Estate Visionary of the Century by the UJA Federation. Trump is the New York Times bestselling author of many books, including Time to Get Tough, The America We Deserve, Think Like a Billionaire, How to Get Rich, Surviving at the Top, The Art of the Comeback, and The Art of the Deal. These books have sold millions of copies. An ardent philanthropist, Trump is involved with numerous civic and charitable organizations.

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Trump: The Art of the Deal 4.2 out of 5 based on 0 ratings. 50 reviews.
Anonymous More than 1 year ago
After reading this book I felt very inspired and inclined to succeed. Another book that also has helped me out that was refered to me when I bought this book was "Life After Foreclosure" by Dean Wegner. Overall this book was great and I would recomend both!
Guest More than 1 year ago
This highly readable book I would recommend ONLY to the clear and serious minded entrepreneur. Trump is a master at getting the right jobs done pretty much at the righ time. His eleven steps elucidated in the text are a platform of wisdom that he has come by from his family, education and the choices he has grown used to making in his ambitious professional as well as in his private life. Mr. Trump offers no panaceas in this co-authored hand-book. I found that he tends to invite the reader to posture to their fullest as a person, planner and doer. Like all good books you may want to return to the text more than once. Every good reading experience opens new vistas and parts of your mind. You hopefully will feel motivated to evalute and re-invent yourself from time to time as Mr. Trump seems to like to do with himself. I now have read the book more than eleven times. I can see reading it as much as I need to return to its pages to either clarify or hone an idea. It does need a better index, actually a better prepared index for the readers that will come to this reading with actual results in mind. The book is written in a manner that will also invite a bit of 'reading between the lines' as well as reading behind the scenes. Mr. Trump has a formidable ego and an interesting stage presence. He blows his own horn, a lot. Which is also a lesson of merit. I read this as being a sharing of an example for some that may chose to champion their own projects in much the manner that Mr. Trump goes to battle for what he apparently believes. In my mentoring program for new business associates, IBOs, in my own growing Quixtar business as well as in building my Language/Literacy centers, there is much immediate and useful energy in this little book. I happily recommend and share this with all the clear minded and serious business people that I know. Good reading!!! All the best Dr. DuMaine, The Master-Teacher
Anonymous More than 1 year ago
Above astonishing
Anonymous More than 1 year ago
I enjoyed the book. I wanted to see his life as an investor and maybe a future Presidt of the U?S?e
Anonymous More than 1 year ago
I think it was a gret read, even though it wasnt what I expected which was a how too book. Stll I would recomend this book too anyone interested in business.
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Dave East More than 1 year ago
Good read that is still relevant today.
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