Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine / Edition 1by Michael E. Gordon
Pub. Date: 01/02/2007
Are you ready to live your entrepreneurial dream? Trump University Entrepreneurship 101 guides you through the process step by step, showing you how to unleash your inner entrepreneur and overcome the obstacles in your way. It shows you how to identify and analyze business opportunities, select the most attractive and promising option, and get your business/i>
Are you ready to live your entrepreneurial dream? Trump University Entrepreneurship 101 guides you through the process step by step, showing you how to unleash your inner entrepreneur and overcome the obstacles in your way. It shows you how to identify and analyze business opportunities, select the most attractive and promising option, and get your business up and running.
Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. Now he shares his lifetime of wisdom in a single volume that covers all the bases. Trump University Entrepreneurship 101 combines the talent and wisdom of a successful entrepreneur with the business wisdom of Trump to produce a one-of-a-kind guide to entrepreneurial success.
Gordon makes it simple, explaining how a successful business is really nothing more than a money machine. You put an opportunity or idea into the top of the machine, you mix the idea up with customer value and hard work, and out comes money. There's no college degree you can get that will make you a great entrepreneur. But if you have the dedication and determination, this essential resource will show you how to build a money machine that produces sustainable long-term profit.
This book is a must for anyone who dreams of founding and owning their own business. In addition to demystifying the entrepreneurial process, it teaches you how to mobilize resources, develop a workable strategy, write a brief and effective business plan, raise money, negotiate with investors, and launch your business.
Ideal as a stand-alone primer on entrepreneurship or as a companion text for MBA classes, Trump University Entrepreneurship 101 provides everything you need to get your business up and running. If you've got the entrepreneurial itch, this book gives you the courage and confidence to take action.
Table of Contents
Foreword Donald Trump ix
Introduction Buckle Up For Your Fantastic Voyage xiii
Chapter 1 Trump On Entrepreneurship 1
Chapter 2 Unleash Your Entrepreneurial Power 3
Chapter 3 Feel The Fear - Do It Anyway 15
Chapter 4 Start Right - Build On The Customer Model 27
Chapter 5 Find Ideas In A Turbulent World 35
Chapter 6 Select One (And Only One)Opportunities 47
Chapter 7 Exploit Opportunities During Challenging Economic Times 61
Chapter 8 Build Your Fortune As A Techo-Preneur 73
Chapter 9 Bootstrap 79
Chapter 10 Plan For The War With Your Competitive 89
Chapter 11 Design Your Money Machine 101
Chapter 12 Virtualize And Globalize 113
Chapter 13 Harness Web 2.0 For Competitive Advantage 123
Chapter 14 Do Well And Do Good 133
Chapter 15 Devise A Winning Strategy 139
Chapter 16 Project Your Growth And Profitability 157
Chapter 17 Mobilize Powerful Resources Quickly 173
Chapter 18 Develop A Simple, Effective Business Plan 183
Chapter 19 Become A Win-Win Negotiator 199
Chapter 20 Raise Money 209
Chapter 21 Fixate On The Customer 225
Chapter 22 Launch Your Venture! 235
Chapter 23 Suffer Growing Pains Joyfully 245
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