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Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine / Edition 1

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout each book are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school—experience.

In Trump University Entrepreneurship 101, you'll learn how to:

  • Build your own money machine!
  • Unleash your entrepreneurial power
  • Find a great idea and go with it
  • Develop a strategy to gain competitive advantage
  • Project your growth and profitability
  • Create a simple (and successful) business plan
  • Master the art of negotiation
  • Concentrate on the customer
  • Launch your new venture!

Includes FREE Downloadable Worksheets!

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Product Details

  • ISBN-13: 9780470047125
  • Publisher: Wiley
  • Publication date: 1/2/2007
  • Series: Trump University Series
  • Edition description: REV
  • Edition number: 1
  • Pages: 272
  • Sales rank: 1,084,411
  • Product dimensions: 6.18 (w) x 9.22 (h) x 0.97 (d)

Meet the Author

MICHAEL E. GORDON, PHD, has founded five companies and teaches entrepreneurship at universities around the world. He is an Adjunct Professor at Babson College, the Harvard University Extension School, and at the International School of Management in Paris. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.

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Table of Contents

Foreword by Donald Trump.


Introduction: Buckle Up for Your Fantastic Voyage.

Chapter 1 Trump on Entrepreneurship.

Chapter 2 Unleash Your Entrepreneurial Power.

Chapter 3 Feel the Fear—Do It Anyway.

Chapter 4 Start Right—Build on the CUSTOMER Model.

Chapter 5 Scour the World for Ideas.

Chapter 6 Select One (And Only One) Opportunity.

Chapter 7 Bootstrap.

Chapter 8 Plan for the War with Your Competitors.

Chapter 9 Design Your Money Machine.

Chapter 10 Virtualize and Globalize.

Chapter 11 Do Well and Do Good.

Chapter 12 Devise a Winning Strategy.

Chapter 13 Project Your Growth and Profitability.

Chapter 14 Mobilize Powerful Resources Quickly.

Chapter 15 Develop a Simple, Effective Business Plan.

Chapter 16 Become a Win-Win Negotiator.

Chapter 17 Raise Money.

Chapter 18 Fixate on the Customer.

Chapter 19 Launch Your Venture!

Chapter 20 Suffer Growing Pains Joyfully.



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