Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine / Edition 1

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Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfuly. Written by leading experts and including an inspiring first chapter by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school-experience.

In Trump University Entrepreneurship 101, Second Edition, you'll learn how to:

Build your own Money Machine!

Start a successful business no matter what the economy is doing

Unleash your entrepreneurial power

Use social networking and cloud computing to build your business

Creat a simple (and successful) business plan

Master the art of negotiation

Concentrate on the customer

Launch your new venture!

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Product Details

  • ISBN-13: 9780470047125
  • Publisher: Wiley
  • Publication date: 1/2/2007
  • Series: Trump University Series
  • Edition description: REV
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.18 (w) x 9.22 (h) x 0.97 (d)

Meet the Author

MICHAEL E. GORDON, PHD, has founded five companies and teaches entrepreneurship at universities around the world, including the Harvard University Extension School, the International School of Management in Paris, and Babson College, where he is an Adjunct Professor. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.

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Table of Contents

Foreword Donald Trump ix

Acknowledgments xi

Introduction Buckle Up For Your Fantastic Voyage xiii

Chapter 1 Trump On Entrepreneurship 1

Chapter 2 Unleash Your Entrepreneurial Power 3

Chapter 3 Feel The Fear - Do It Anyway 15

Chapter 4 Start Right - Build On The Customer Model 27

Chapter 5 Find Ideas In A Turbulent World 35

Chapter 6 Select One (And Only One)Opportunities 47

Chapter 7 Exploit Opportunities During Challenging Economic Times 61

Chapter 8 Build Your Fortune As A Techo-Preneur 73

Chapter 9 Bootstrap 79

Chapter 10 Plan For The War With Your Competitive 89

Chapter 11 Design Your Money Machine 101

Chapter 12 Virtualize And Globalize 113

Chapter 13 Harness Web 2.0 For Competitive Advantage 123

Chapter 14 Do Well And Do Good 133

Chapter 15 Devise A Winning Strategy 139

Chapter 16 Project Your Growth And Profitability 157

Chapter 17 Mobilize Powerful Resources Quickly 173

Chapter 18 Develop A Simple, Effective Business Plan 183

Chapter 19 Become A Win-Win Negotiator 199

Chapter 20 Raise Money 209

Chapter 21 Fixate On The Customer 225

Chapter 22 Launch Your Venture! 235

Chapter 23 Suffer Growing Pains Joyfully 245

Notes 257

Index 265

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