Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

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"Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies." "The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections:" This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.
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Product Details

  • ISBN-13: 9781847205681
  • Publisher: Elgar, Edward Publishing, Inc.
  • Publication date: 1/1/2008
  • Pages: 328
  • Product dimensions: 6.40 (w) x 9.20 (h) x 0.90 (d)

Table of Contents

List of figures

List of tables

Pt. 1 Consumer Trust in Online Environments

1 Consumer trust in electronic commerce: conceptualization and classification of trust building measures Sonja Grabner-Krauter Grabner-Krauter, Sonja Ewald A. Kaluscha Kaluscha, Ewald A. 3

2 The importance of brand trust online Hanna-Kaisa Ellonen Ellonen, Hanna-Kaisa Marianne Horppu Horppu, Marianne Kirsimarja Blomqvist Blomqvist, Kirsimarja Olli Kuivalainen Kuivalainen, Olli 23

3 Trusting the consumer avatar: an examination of trust and risk factors in electronic and virtual retailing Michael Bourlakis Bourlakis, Michael Savvas Papagiannidis Papagiannidis, Savvas Helen Fox Fox, Helen 40

4 Grey market e-shopping and trust building practices in China Ronan de Kervenoael de Kervenoael, Ronan D. Selcen O. Aykac Aykac, D. Selcen O. 56

5 Effect of gender on trust in online banking: a cross-national comparison Marke Kivijarvi Kivijarvi, Marke Tommi Laukkanen Laukkanen, Tommi Pedro Cruz Cruz, Pedro 74

6 Online auctions: a review of literature on types of fraud and trust building Fahri Unsal Unsal, Fahri G. Scott Erickson Erickson, G. Scott 91

7 Consumers' views on trust, risk, privacy and security in e-commerce: a qualitative analysis Kyosti Pennanen Pennanen, Kyosti Minna-Kristiina Paakki Paakki, Minna-Kristiina Taina Kaapu Kaapu, Taina 108

Pt. 2 Trust and Mobile Media

8 The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative: a proposed conceptual model Michael Becker Becker, Michael Michael Hanley Hanley, Michael 127

9 Assessing the effects of trust on mobile advertising campaigns: the Japanesecase Shintaro Okazaki Okazaki, Shintaro 146

10 Sources of trust in permission-based mobile marketing: across-country comparison Heikki Karjaluoto Karjaluoto, Heikki Chanaka Jayawardhena Jayawardhena, Chanaka Andreas Kuckertz Kuckertz, Andreas Teemu Kautonen Kautonen, Teemu 165

11 Interpersonal trust and mobile communication: a social network approach Tom Erik Julsrud Julsrud, Tom Erik John W. Bakke Bakke, John W. 182

Pt. 3 New Technologies and Trust within and between Organizations

12 Who is on the other side of the screen? The role of trust in virtual teams David W. Birchall Birchall, David W. Genoveffa Giambona Giambona, Genoveffa John Gill Gill, John 205

13 Developing pre-relational trust in technology service providers Malliga Marimuthu Marimuthu, Malliga Alison M. Dean Dean, Alison M. 227

14 Reengineering trust in global information systems Semir Daskapan Daskapan, Semir Ana Cristina Costa Costa, Ana Cristina 244

15 Knowledge management and trust G. Scott Erickson Erickson, G. Scott Helen N. Rothberg Rothberg, Helen N. 267

16 The role of uncertainty and trust in the marketing of new technologies Dietmar Roessl Roessl, Dietmar Matthias Fink Fink, Matthias Sascha Kraus Kraus, Sascha 282

Index 297

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