Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $93.50
Usually ships in 1-2 business days
(Save 33%)
Other sellers (Hardcover)
  • All (4) from $93.50   
  • New (2) from $142.09   
  • Used (2) from $93.50   

Overview

"Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies." "The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections:" This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.
Read More Show Less

Product Details

  • ISBN-13: 9781847205681
  • Publisher: Elgar, Edward Publishing, Inc.
  • Publication date: 1/1/2008
  • Pages: 328
  • Product dimensions: 6.40 (w) x 9.20 (h) x 0.90 (d)

Table of Contents

List of figures

List of tables

Pt. 1 Consumer Trust in Online Environments

1 Consumer trust in electronic commerce: conceptualization and classification of trust building measures Sonja Grabner-Krauter Grabner-Krauter, Sonja Ewald A. Kaluscha Kaluscha, Ewald A. 3

2 The importance of brand trust online Hanna-Kaisa Ellonen Ellonen, Hanna-Kaisa Marianne Horppu Horppu, Marianne Kirsimarja Blomqvist Blomqvist, Kirsimarja Olli Kuivalainen Kuivalainen, Olli 23

3 Trusting the consumer avatar: an examination of trust and risk factors in electronic and virtual retailing Michael Bourlakis Bourlakis, Michael Savvas Papagiannidis Papagiannidis, Savvas Helen Fox Fox, Helen 40

4 Grey market e-shopping and trust building practices in China Ronan de Kervenoael de Kervenoael, Ronan D. Selcen O. Aykac Aykac, D. Selcen O. 56

5 Effect of gender on trust in online banking: a cross-national comparison Marke Kivijarvi Kivijarvi, Marke Tommi Laukkanen Laukkanen, Tommi Pedro Cruz Cruz, Pedro 74

6 Online auctions: a review of literature on types of fraud and trust building Fahri Unsal Unsal, Fahri G. Scott Erickson Erickson, G. Scott 91

7 Consumers' views on trust, risk, privacy and security in e-commerce: a qualitative analysis Kyosti Pennanen Pennanen, Kyosti Minna-Kristiina Paakki Paakki, Minna-Kristiina Taina Kaapu Kaapu, Taina 108

Pt. 2 Trust and Mobile Media

8 The mediating effects of privacy and preference management on trust and consumer participation in a mobile marketing initiative: a proposed conceptual model Michael Becker Becker, Michael Michael Hanley Hanley, Michael 127

9 Assessing the effects of trust on mobile advertising campaigns: the Japanesecase Shintaro Okazaki Okazaki, Shintaro 146

10 Sources of trust in permission-based mobile marketing: across-country comparison Heikki Karjaluoto Karjaluoto, Heikki Chanaka Jayawardhena Jayawardhena, Chanaka Andreas Kuckertz Kuckertz, Andreas Teemu Kautonen Kautonen, Teemu 165

11 Interpersonal trust and mobile communication: a social network approach Tom Erik Julsrud Julsrud, Tom Erik John W. Bakke Bakke, John W. 182

Pt. 3 New Technologies and Trust within and between Organizations

12 Who is on the other side of the screen? The role of trust in virtual teams David W. Birchall Birchall, David W. Genoveffa Giambona Giambona, Genoveffa John Gill Gill, John 205

13 Developing pre-relational trust in technology service providers Malliga Marimuthu Marimuthu, Malliga Alison M. Dean Dean, Alison M. 227

14 Reengineering trust in global information systems Semir Daskapan Daskapan, Semir Ana Cristina Costa Costa, Ana Cristina 244

15 Knowledge management and trust G. Scott Erickson Erickson, G. Scott Helen N. Rothberg Rothberg, Helen N. 267

16 The role of uncertainty and trust in the marketing of new technologies Dietmar Roessl Roessl, Dietmar Matthias Fink Fink, Matthias Sascha Kraus Kraus, Sascha 282

Index 297

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)