Trust in the Network Economy / Edition 1

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A lack of trust in online-transactions has been described as one of the most important obstacles for the development of e-business. Despite numerous activities in the fields of law and security users have not yet gained the trust necessary for conducting e-business. This requires a new approach that is able to explain the importance and function of trust in the digital world. This book presents a new model of digital trust that is complemented by articles on law, security, business models and trust building signals. The book ist published in a mixed German/English edition and is the first international reader covering trust and e-business from a multi-disciplinary approach.

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Product Details

  • ISBN-13: 9783211068533
  • Publisher: Springer-Verlag New York, LLC
  • Publication date: 11/6/2003
  • Series: Evolaris Series, #2
  • Edition number: 1
  • Pages: 422
  • Product dimensions: 9.21 (w) x 6.14 (h) x 1.00 (d)

Table of Contents

Vorwort der Reihenherausgeber
Vorwort Der Herausgeber
Table of Contents
Introduction 1
Der Paradigmenwechsel in der Vernetzten Wirtschaft: Von der Sicherheit zum Vertrauen 3
Paradigm Shift in the Network Economy: From Security to Trust 29
Engendering Consumer Trust in E-Commerce: Conceptual Clarification and Empirical Findings 55
Technologien und Strategien zum Aufbau von Vertrauen im Electronic Commerce 73
How to Build Trust Online 89
Designing E-Commerce Applications for Consumer Trust 97
The Significance of Reputation and Brand in Creating Trust Between an Online Vendor and its Customers 113
Trust and Commerce in Open Source - A Contradiction? 129
Myth or Reality: Effect of Trust-Promoting Seals in Electornic Markets 143
Vertrauen in der Vernetzten Wirtschaft: Die Rolle von Recht 153
Sicherheits- und Rechtsaspekte bei E-Commerce und E-Government 177
Vertrauen beim ASP: Vertragsgestaltung und Konflinktmanagement 193
Vertrauen im Internationalen E-Commerce: Das Herkunftslandprinzip der E-Commerce-Richtlinie als Schritt in die Richtige Richtung? 219
On Technical Trust: An Introduction 243
Trust in Electronic Government 253
The Implementation of a System for Evaluating Trust in a PKI Environment 263
Datenschutzfreundlicher Online-Einkauf durch Reduktion Personenbezogener Daten 281
Vertrauen als Wettbewerbsvorteil in der Netzwerkokonomie 301
Privacy-Enhancing Technologies for Internet Commerce 317
Fostering Trust in E-Commerce via Seals and Insurance Solutions 333
The Role of Trust in the Internet: An Online Trust Seal Program for Tour Operators 351
The Disclosure of Personal Information on the Internet: User Motivation, Reliability and Price as Explaining Factors 365
Appendix 375
Abstracts 377
Editor Biographies, Author Biographies 391
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