Trustmarks in E-Commerce: The Value of Web Seals and the Liability of their Providers by Paolo Balboni, Hardcover | Barnes & Noble
Trustmarks in E-Commerce: The Value of Web Seals and the Liability of their Providers

Trustmarks in E-Commerce: The Value of Web Seals and the Liability of their Providers

by Paolo Balboni
     
 

Trustmark Organisations (TMOs) are independent parties which provide e-merchants with trustmarks – a label or visual representation indicating that a product, process, or service conforms to specific quality characteristics. Security, privacy, and business practice are three areas in which trustmarks play an important role. TMOs will issue a trustmark to

Overview

Trustmark Organisations (TMOs) are independent parties which provide e-merchants with trustmarks – a label or visual representation indicating that a product, process, or service conforms to specific quality characteristics. Security, privacy, and business practice are three areas in which trustmarks play an important role. TMOs will issue a trustmark to e-merchants only if they have demonstrated conformity to specific policies regarding security, privacy and business practice. E-merchants hope that, by displaying the trustmark on their websites, e-consumers will trust their certified practice and be more likely to divulge their personal data and transact with them. Past research focuses on economic aspects of trustmarks. This book is the first comprehensive study on trustmarks and related legal aspects. It describes pros and cons of trustmarks for e-economy, e-society and e-policy, assesses TMOs' practice, and focuses on TMOs' liability.

Editorial Reviews

From the Publisher
'… an interesting work …' Communications Law

Product Details

ISBN-13:
9789067042963
Publisher:
T.M.C. Asser Press
Publication date:
08/31/2009
Series:
Information Technology and Law Series, #17
Edition description:
1st Edition.
Pages:
264
Product dimensions:
6.40(w) x 9.70(h) x 0.80(d)

Meet the Author

Paolo Balboni is an Associate at Baker & McKenzie in Milan (Italy) and a Research Associate of both the Tilburg Institute for Law, Technology, and Society (TILT) and the Tilburg Institute for Interdisciplinary Studies and Conflict Resolution Systems (TISCO) at Tilburg University.

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