The Truth About the New Rules of Business Writing [NOOK Book]

Overview

Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of ...

See more details below
The Truth About the New Rules of Business Writing

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.99
BN.com price
(Save 43%)$22.99 List Price

Overview

Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.

Read More Show Less

Product Details

  • ISBN-13: 9780137015429
  • Publisher: Pearson Education
  • Publication date: 12/30/2009
  • Series: Truth About
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 224
  • Sales rank: 449,275
  • File size: 478 KB

Meet the Author

Natalie Canavor has worked as a journalist, magazine editor, corporate communicator, and copywriter. She is currently a communications consultant and business writer whose publications, articles, Web sites, and video scripts earn international awards. Her features have appeared in a wide range of print and online media, including The New York Times. Earlier she created four national magazine start-ups and served as executive director of communications for New York State’s largest educational agency. She also authored a successful book on marketing for photographers and leads workshops on writing for results.

Claire Meirowitz, principal of Professional Editing Services, manages projects and edits print, e-letters, and Web materials for a nationwide client base in information technology and banking, among others. She is also a writer and publication editor who cofounded and edited several journals in the labor relations field and award-winning newsletters for the education industry. She formerly directed publication and community relations for SUNY College at Old Westbury, where she oversaw production of more than 400 publications annually.

Together, Natalie and Claire own C&M Business Writing Services, providing writing, editing, and project management to organizations. They also present business writing workshops and write a column on writing and editing for the International Association of Business Communicators’ online magazine, distributed internationally.

Read More Show Less

Table of Contents

Introduction xi

Part I The truth about what makes writing work

TRUTH 1 Most people aim for the wrong target 1

TRUTH 2 If you can say it, you can write it 5

TRUTH 3 Forget yesterday--write for today 9

TRUTH 4 Planning is the magic ingredient 13

TRUTH 5 To achieve your goal, look below its surface 17

TRUTH 6 Cut to the chase: Put the bottom line on top 21

TRUTH 7 “Me”-focused messages fail 25

TRUTH 8 People are not the same: Write for differences 29

TRUTH 9 Tone makes--or breaks--your message 33

TRUTH 10 Knowing your inside story is the key 37

TRUTH 11 Forget outlines--organize your thinking 41

TRUTH 12 How to organize is a personal choice 45

TRUTH 13 Every message you send has a psychological impact 49

TRUTH 14 Effective messages lead with strength 53

TRUTH 15 To succeed, cover your ground and remember “the ask” 57

TRUTH 16 Your goal and audience determine the best way to communicate 61

Part II The truth about self-editing

TRUTH 17 The best writers don’t write; they rewrite 65

TRUTH 18 Rhythm and transitions make writing move 69

TRUTH 19 Less can be a whole lot more 73

TRUTH 20 Passive thinking and jargon undermine clarity 77

TRUTH 21 You don’t need grammar drills to spot your writing problems 81

Part III The truth about successful e-mail

TRUTH 22 Use e-mail to communicate in the fast lane--powerfully 85

TRUTH 23 Good subject lines say, “Open sesame” 89

TRUTH 24 Know your e-mail do’s and don’ts 93

TRUTH 25 Writing good progress reports is worth your time 97

Part IV The truth about letters

TRUTH 26 Letters: They live! And you need them 101

TRUTH 27 Letters build relationships 105

TRUTH 28 Cover letters matter, big time 109

Part V The truth about reports and proposals

TRUTH 29 Good reports generate action 113

TRUTH 30 Organizing complex projects isn’t that hard 117

TRUTH 31 Well-crafted proposals win 121

TRUTH 32 The letter format lets you shortcut proposals 125

TRUTH 33 Root grant applications in “mission”--yours and the funder’s 129

Part VI The truth about Web sites

TRUTH 34 Writing is the missing factor in your competitors’ Web sites 133

TRUTH 35 Web sites built on keywords and content build traffi c 137

TRUTH 36 A home page must crystallize who you are 141

Part VII The truth about new media

TRUTH 37 Blogging and social media are powerful business tools 145

TRUTH 38 To blog for yourself, be yourself, but carefully 149

TRUTH 39 Good business blogging is edgy 153

TRUTH 40 Tweeting and texting: the ultimate self-edit challenge 157

TRUTH 41 E-letters focus marketing and reinforce branding 161

TRUTH 42 Good PowerPoint is more than pretty faces: It starts with writing 165

Part VIII The truth about writing to self-market

TRUTH 43 Strong resumes focus on accomplishments, not responsibilities 169

TRUTH 44 Fliers are easy all-purpose promotional tools 173

TRUTH 45 It pays to think PR and send news releases 177

TRUTH 46 Writing articles boosts your career 181

TRUTH 47 The virtual world offers self-publishing power 185

Part IX The truth about tricks of the trade

TRUTH 48 Good headlines help your writing work--a lot 189

TRUTH 49 Skillful interviewing is a major (but unrecognized) business asset 193

TRUTH 50 Readers are global: Try not to confuse them 197

TRUTH 51 Clarity is next to godliness 201

TRUTH 52 You can fix your own grammar goofs 205

Online-only content

References

Creating a style sheet

Resources

Read More Show Less

Customer Reviews

Average Rating 4
( 4 )
Rating Distribution

5 Star

(1)

4 Star

(2)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 Customer Reviews
  • Posted September 3, 2010

    more from this reviewer

    A practical, accessible guide to a vital career skill: effective business writing

    Some people believe good writing involves big words, long sentences and complicated concepts. Nothing could be further from the truth, explain Natalie Canavor and Claire Meirowitz, co-owners of a business writing consultancy and co-authors of this handy guide. That's why they spell out the tenets of effective business writing in 52 simple "truths," covering virtually every type of business communication, from emails, letters and reports to websites and blogs. Their message is that good writing is concise, engaging and accessible - much like human conversation. They warn that, in this day of information overload, your communications have to meet these criteria or no one will read them. Though their writing advice is not particularly groundbreaking, Canavor and Meirowitz offer a clear, comprehensive, easy-to-use manual. getAbstract predicts that their guide will quickly become a well-thumbed resource.


    Read more about this book in the online summary:
    http://www.getabstract.com/summary/13510/the-truth-about-the-new-rules-of-business-writing.html

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 6, 2011

    Excellent resource

    This is a great book for those looking to improve their writing skills for any reason. (Or for folks who want their employees to become better writers!) It's easy to read, with helpful tips and insight throughout. I will definitely use it often as a reference.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 24, 2013

    No text was provided for this review.

  • Anonymous

    Posted May 19, 2013

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)