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"In this handsomely illustrated volume. . . . Goldgar provides a rich survey of the historiography of early modern European cultural and financial history along with a detailed account of the rise of tulip connoisseurship and trade. Some readers may find her interpretation—that participants in the tulip market were motivated more by connoisseurship and honor than pursuit of gain—to be overly subtle, but most will be impressed by Goldgar's thoroughness in examining primary sources. Highly recommended."