Tupperware: The Promise of Plastic in 1950s America / Edition 1

Tupperware: The Promise of Plastic in 1950s America / Edition 1

by Alison J. Clarke
     
 

ISBN-10: 1560989203

ISBN-13: 9781560989202

Pub. Date: 02/28/2001

Publisher: Smithsonian Institution Press

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture

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Overview

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.

Product Details

ISBN-13:
9781560989202
Publisher:
Smithsonian Institution Press
Publication date:
02/28/2001
Edition description:
New Edition
Pages:
256
Sales rank:
1,230,943
Product dimensions:
6.00(w) x 9.00(h) x 0.65(d)

Related Subjects

Table of Contents

Acknowledgmentsix
Introduction1
1"To Be a Better Social Friend" Designing for a Moral Economy8
2Tupperware The Creation of a Modernist Icon?36
3"Poly-T: Material of the Future" A Gift of Modernity56
4"The Hostess with the Mostest" The Origins of the Home Party Plan78
5"Parties Are the Answer" The Ascent of the Tupperware Party101
6"Faith Made Them Champions" The Feminization of Positive Thinking128
7"A Wealth of Wishes and Galaxy of Gifts" The Politics of Consumption156
8"Tupperware--Everywhere!" The Globalization of Tupperware185
Conclusion197
Notes203
Index235

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