Turbocoach: A Powerful System for Achieving Breakthrough Career Success / Edition 1

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As one of the world’s most sought-after personal coaches, Brian Tracy has helped transform the lives and careers of countless individuals, unlocking the secrets to greater wealth, professional success, and immeasurable happiness. Now, you can experience firsthand the incredible power of Brian’s coaching in your own career and life.

TurboCoach gives you an array of tools and exercises to help you develop and implement your own personal strategic plan that will quickly take you as far as you want to go.

Each chapter begins with questions to ask yourself, and ends with an application exercise that helps you put your answers to work. You’ll learn more than you thought possible about:

Yourself. Pinpoint your values, vision, mission, purpose, and goals, and identify the knowledge, skills, habits, and activities you must undertake to excel.

Your field. Study your competition, know your customers, use your strengths, and remove critical constraints to success.

Your productivity. Leverage the power of delegation, and learn the Eleven Keys to Increasing Your Productivity.

Your business. Do more than just meet or exceed expectations — delight and amaze your customers. Create a powerful marketing plan and a personal brand, increase revenues seven different ways, and maximize your profits.

TurboCoach shows you how to put all of these approaches to work for you, no matter what sort of business you’re in. Best of all, Brian reveals how to maximize the return on your new-found productivity by freeing up more time to spend on what really matters — the people and activities you love.

TurboCoach is filled with examples of Brian’s techniques in action, such as the woman who, simply by concentrating on her highest-value activities, was able to: (1) save herself $55 dollars per day in expenses; (2) create two more productive hours per day; and (3) double her income in 10 months!

Powerful, proven, and universal, the personal strategic plan in TurboCoach will help you excel in your work, reap incredible financial rewards, and find satisfaction and joy in your career and your life!

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Editorial Reviews

From the Publisher
“If streamlining your work, getting more done in less time, and increasing your income are desirable goals, TurboCoach may be just the breakthrough path to lead you to them.”

-Frequent Flyer

“If streamlining your work... and increasing your income are goals, TurboCoach may be the path to lead you to them.”

-Frequent Flyer

“Mr. Tracy takes readers by the hand and gives them insight and clarity about how to confidently stride down their chosen career paths and increase their productivity while growing their businesses.”

-Daily Morning News

"... gives them insight and clarity about how to confidently stride down their chosen career paths and increase their productivity while growing their businesses.”

—Dallas Morning News

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Product Details

  • ISBN-13: 9780814472484
  • Publisher: AMACOM Books
  • Publication date: 1/1/2005
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.32 (w) x 9.28 (h) x 0.90 (d)

Meet the Author

Brian TRACY is one of the world's most successful speakers and consultants on personal and professional development. He is also the best-selling author of Time Power, Victory!, TurboStrategy, and The 100 Absolutely Unbreakable Laws of Business Success. His firm, Brian Tracy International (www.briantracy.com), is based in San Diego, California, with affiliates across the U.S. and in 31 countries. Campbell Fraser is one of the world’s foremost authorities on personal and entrepreneurial coaching, and the coauthor of several of Brian Tracy’s coaching and mentoring programs. He addresses audiences throughout the U.S. and worldwide on how executives can more effectively meet the challenges posed by the rapidly changing business environment.

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Read an Excerpt


By Brian Tracy

American Management Association

Copyright © 2005 Brian Tracy and Campbell Fraser
All right reserved.

ISBN: 0-8144-7248-6

Chapter One

Eleven Keys to Increasing Your Productivity

"Millions long for immortality who do not know what to do with themselves on a rainy Sunday afternoon." SUSAN ERTZ

Have you examined the way you organize your time to achieve the best results? O YES O NO

Have you examined the way you approach your work to achieve the best results? O YES O NO

This chapter examines eleven steps you can take to increase your productivity and improve the way you use your time. The Application Exercise at the end of the chapter will help you focus on a critical personal or professional goal and tailor your activities to achieve it as quickly as possible.

PERSONAL PRODUCTIVITY IS A KEY DIFFERENTIATOR between people who succeed in their chosen fields and those who do not. Individuals at the top of their game have learned how to achieve more and better results in less time than most people. Increasing your productivity is a critical step in achieving your personal and professional goals and creating the success you envision for yourself. To achieve a high level of productivity, focus on the following eleven key areas.

1. Develop clear goals and write them down. Because higher productivity begins with clear goals, goal setting is a keycomponent of our coaching program. As you know, a goal must be specific and measurable to be effective in guiding your behavior. It must reflect your beliefs and be within your power to achieve. The goal and your values must align. Finally, the goal must be time limited. And, to make it real and concrete, it must be written down. The clearer and more concrete you make your goals, the more likely you are to accomplish them in a shorter period of time.

2. Write a clear action plan. Next, if you want to turbocharge your productivity, make sure you have a clear, written plan of action. Every minute you spend in careful planning will save you as many as ten minutes in execution.

Create a list of every step or task necessary to achieve your goal. Every morning, write down the tasks you need to complete before the day is over. Always work from a list. Think on paper. This will keep you on track and give you a visual record of accomplishment. You will see extraordinary results as soon as you follow this simple step: The very act of writing out a list and referring to it constantly will increase your productivity by 25 percent or more.

3. Set your priorities. The third step is to prioritize your list. Analyze your list before you take action. Identify and start with the high-value tasks on your list. "High value" is identified by the potential consequences attached to doing or failing to do a task. High-value tasks have significant consequences; low-value tasks have few or no consequences at all.

4. Concentrate and eliminate distractions. In this step, choose a high-value activity or task, start on it immediately, and stay with it until it is done. Focusing single-minded attention on one task allows you to complete it far more quickly than starting and stopping. When you apply this concentrated attention on a major task, you can reduce the amount of time spent on it by as much as 80 percent.

5. Lengthen your workday but increase your time off. By starting your workday a little earlier, working through lunchtime, and staying a little later, you can become one of the most productive people in your field. The early start and late finish to your workday will allow you to beat the traffic both coming into and going home from work. This can add two or three hours to your productive working day without really affecting your lifestyle. You will derive enormous benefits from these extra hours, which make a relatively small change to your overall schedule.

Simultaneously, be vigilant about scheduling regular time off, perhaps starting with weekends. Once you have integrated this practice into your routine, start planning other short vacation breaks of two or three days. Work up to longer vacations. When you are away from work, clear your mind completely of job concerns and engage fully with the other parts of your life. This will clear your mind and restore your energy. You will be amazed at the dramatic increase in productivity you will experience when you are back at work.

6. Work harder at what you do. When you are at work, concentrate on work all the time you are there. Don't squander your time or fall into the habit of treating the workplace as a community or educational environment, where socializing is an accepted element of the mix. Rather, at the office, put your head down and work full blast as long as you are there. Many people who have followed this simple rule have doubled their productivity and reached their goals faster than they thought possible.

7. Pick up the pace. At work, develop a sense of urgency and maintain a quicker tempo in all your activities. Get on with the job. Dedicate yourself to moving quickly from task to task. You'll get substantially more done just by deciding to pick up the pace in everything you do.

8. Work smarter. Focus on the value of the tasks you complete. While the number of hours you put in is important, what matters most is the quality and quantity of results you achieve. Again, the more time you spend on those higher-value tasks with greater potential consequences, the greater the results you will obtain from every hour you put in.

9. Align your work with your skills. Skill and experience count. You achieve more in less time when you work on tasks at which you are especially skilled and experienced. Always strive to become more effective at the most important things you do. Achieving consistent excellence at the most critical things you do is the fastest, most efficient route to achieving the goals you have set for yourself.

10. Bunch your tasks. Group similar activities and do them all at the same time. Making all your calls, completing all your estimates, or preparing all your presentation slides at the same time allows you to develop speed and skill at each activity. You simply get better at making each call, writing the next estimate, or designing the next slide. Cut your performance time by as much as 80 percent by doing several similar tasks in sequence.

11. Cut out steps. Pull several parts of the job together into a single task and eliminate several steps. Where you can, cut out lower-value activities completely.

Consider the example of Northwest Mutual Life Assurance Company. Several years ago, their system for approving new policies consisted of twenty-four steps conducted by twenty-four different people and, on average, lasted six weeks. Their position in the marketplace was being seriously threatened by companies with a faster approval time. The company consolidated twenty-three of the twenty-four steps into a single job for a single person, who checked every detail of the policy before sending it to a supervisor. In the second step, the supervisor simply checked the analysis of the first person and gave an approval or disapproval. Reducing twenty-four steps to two enabled the company to get the answer back to the field within twenty-four hours, almost always error-free. As a result of the speed of this new processing system, Northwestern Mutual was able to write many hundreds of millions of dollars of additional insurance every year.

The Race Is On

Make a game of it: Challenge your record daily to see how many high-value tasks you can complete each day. Set a schedule and a deadline for yourself and try to beat your deadline. See just how much more you can get done in less time.

Practice visualization to guide your performance. Envision yourself as an exceptionally productive person. For a moment, visualize those times in your life when you were at your peak of effectiveness and productivity. You were doing all the right things in the right way and accomplishing a lot in a short period of time. You felt strong and confident about your performance. You felt stimulated, exhilarated, and in that magical state of "flow" that most people experience all too infrequently.

Imagine yourself five years from now as one of the most productive and successful people in your field. What's in this picture? Visualize your appearance, the way you will be working, the projects you will be engaged in, and the principles that will guide your personal performance. How will your colleagues describe you and your way of working to others? Let these images guide your present performance.

With this vision firmly in your mind, answer the following questions:

* What are the additional knowledge and skills I need to acquire to dramatically increase my productivity and perform at my best?

* What are the habits and behaviors that will be most helpful for me to acquire to increase my productivity, results orientation, focus, concentration, discipline, and persistence? Will other traits become increasingly important?

Look for ways to increase your productivity every day. The payoff will be phenomenal.

Application Exercise

1. What are your ten most important goals?

2. Carefully review your ten most important goals. Select one that, if achieved immediately, would have the strongest positive impact on your life. This is your Major Definite Purpose at this time of your life.

3. What is the deadline for achieving your Major Definite Purpose?

4. What obstacles prevent you from achieving your Major Definite Purpose?

5. What additional knowledge, skills, or qualities will you need to achieve your Major Definite Purpose? What steps will you take to obtain this knowledge or develop these skills and qualities?

6. Whose help and cooperation do you need to achieve your Major Definite Purpose?

7. What actions do you commit to take immediately as a result of insights gained in this chapter?

"No trumpets sound when the important decisions of our life are made. Destiny is made known silently." AGNES DE MILLE


Excerpted from TurboCoach by Brian Tracy Copyright © 2005 by Brian Tracy and Campbell Fraser. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents


Chapter 1 Create Your Personal Strategic Plan

Chapter 2 What Business Are You In?

Chapter 3 Study Your Competition

Chapter 4 Know Your Customers

Chapter 5 Identify Your Areas of Excellence

Chapter 6 Remove Your Critical Constraints

Chapter 7 Where Are You on the Sigmoid Curve?


Chapter 8 Eleven Keys to Increasing Your Productivity

Chapter 9 Pareto’s Law

Chapter 10 Zero-Based Thinking

Chapter 11 Effective Delegation

Chapter 12 The Power of Leverage

Chapter 13 Ricardo’s Law of Comparative Advantage

Chapter 14 The Parthenon Principle


Chapter 15 Seven Ways to Increase Revenues

Chapter 16 Four Levels of Customer Satisfaction

Chapter 17 Getting Referrals

Chapter 18 Create a Powerful Marketing Plan

Chapter 19 Complete Your Powerful Marketing Plan

Chapter 20 Create Your Personal Brand

Chapter 21 Maximize Profits

Appendix A: List of Values"

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  • Anonymous

    Posted May 5, 2005

    Highly Recommended!

    If Brian Tracy were your next-door neighbor, he would probably lean over the hedge to advise you on 'The Seven Classic Laws of Hedge Trimming' or 'The 12 Immutable Principles of Lawn Mowing.' Tracy¿s mind just seems to naturally work that way, absorbing valuable information on the one end and then translating it into insightful factoids on the other. This book, co-authored by Campbell Fraser, distinguishes itself by the way each brief chapter begins and ends. You start by answering one or two pointed questions about your business approach and, after reading Tracy¿s itemized insights, you feel charged up for the 'application exercises' at the end. When Tracy writes a book, you expect every detail to be as tidy and complete as an expensive haircut; this volume does not disappoint. It is vintage Tracy. However, readers are advised this is not a book on how to coach others, but a small package of turbo-charged personal advice. We highly recommend it for anyone on a personal mission to save time, manage a staff and attain greater success.

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