Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

by Duane Forrester
     
 

You've gone through all the steps of developing a powerful business presence on the Web-but that's only the beginning. Now, you have to make sure your visitors hit the purchase button ... before they start clicking to your competitor's site.

From Duane Forrester, a leading expert in search engine optimization, comes a highly practical guide for using all the

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Overview

You've gone through all the steps of developing a powerful business presence on the Web-but that's only the beginning. Now, you have to make sure your visitors hit the purchase button ... before they start clicking to your competitor's site.

From Duane Forrester, a leading expert in search engine optimization, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques not only for standing out in a crowded market-place but also for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn't for multiple online marketing strategies, including:

E-Mail

Online Searches

Internet Advertising

Webinars

Videos

Social Networking

You'll learn best practices for each strategy at both the local and global levels to reach more paying customers than ever before. Plus, you'll get interviews with experts who reveal the proven tactics they've used to successfully Turn Clicks into Customers!

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Product Details

ISBN-13:
9780071635165
Publisher:
McGraw-Hill Companies, The
Publication date:
04/16/2010
Edition description:
Original
Pages:
240
Product dimensions:
7.30(w) x 9.10(h) x 0.70(d)

Table of Contents

Foreword vii

Acknowledgments ix

Overview xi

Chapter 1 Search Marketing Overview: The Essentials 1

Chapter 2 Performing Organic Search Marketing: Driving Low-Cost Traffic 9

Chapter 3 Converting Organic Search Marketing: The Five Pillars of Trust 29

Chapter 4 Paid Search Marketing: Driving Customers to Your Web Site 41

Chapter 5 Local Search Marketing: Narrowing Your Scope 51

Chapter 6 Videos and Webinars: Profit from Sharing Your Knowledge 59

Chapter 7 Internet Advertising Banners: A Tried and True Method 73

Chapter 8 Social Networking and Blogging: The New Way to Get Conversions 89

Chapter 9 Blogs and Communities: The Predecessors of Social Media 103

Chapter 10 E-mail Marketing: Tread Carefully to Reap Great Rewards 115

Chapter 11 Shopping Carts: Optimizing the Checkout Process 125

Chapter 12 Analytics: Running the Numbers 157

Chapter 13 Industry Expert Interviews: Direct Advice and Insights from Successful People 163

Chapter 14 Case Studies 185

Appendix 1 195

Appendix 2 205

Index 213

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