Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue: Proven Marketing Techniques for Converting Online Traffic into Revenue [NOOK Book]

Overview

Turn online visitors into PAYING CUSTOMERS!



You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.



From Duane...

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Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue: Proven Marketing Techniques for Converting Online Traffic into Revenue

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Overview

Turn online visitors into PAYING CUSTOMERS!



You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.



From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.



Forrester explains what works and what doesn’t for multiple online marketing strategies, including:



  • E-mail

  • Online searches

  • Internet advertising

  • Webinars

  • Videos

  • Social networking



You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

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Product Details

  • ISBN-13: 9780071638685
  • Publisher: McGraw-Hill Education
  • Publication date: 12/18/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • File size: 7 MB

Meet the Author

Duane Forrester is a senior program manager with Microsoft, where he runs the internal SEO

program for MSN. He is a founding co-chair of SEMPO’s in-house SEM committee and the author

of How to Make Money with Your Blog. Forrester also writes for SearchEngineLand.com.

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Table of Contents

Introduction

Overview

Point of View
  • As a website
  • As a Product/ Service
  • As a person (reputation management)


  • Paths to Turning Clicks into Customers
  • Email

  • 1. Best Practices
    2. Expectations
  • Search

  • 1. Best Practices
    2. Expectations
    3. Organic
    4. Paid
    5. Local
    6. Video
  • Online Advertising (Banners)

  • 1. Best Practices
    2. Expectations
    3. Networks
    4. Individual Website (direct buying)
  • Webinars/Trade Shows

  • 1. Best Practices
    2. Expectations
    3. Speaking
    4. Sponsoring
    5. Displaying
  • Video

  • 1. Best Practices
    2. Expectations
    3. Do-it-yourself
    4. Exposure outlets--youtube, vimeo, google video, etc.
  • Social Networking

  • 1. Best Practices
    2. Expectations
    3. Locations--Twitter, Facebook, Linedin, etc.

    Interviews
  • With thought leaders on topics
  • Tentative count between 5 and 10
  • Global pov & Local pov
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Sort by: Showing 1 Customer Reviews
  • Posted November 3, 2010

    more from this reviewer

    Guide to optimizing your online operations and earning more money

    Google and other search engine companies carefully guard their algorithms - the precious crown jewels that compute at least 200 different search factors in mysterious ways. In any company, only a handful of select search engine professionals have access to their firms' "algorithmic string[s]." Such abstruse information incarnates the concealed technical elements of the internet. To succeed online, businesspeople need to understand the internet's arcana. Search engine optimization guru Duane Forrester proves a seasoned and savvy guide. His comprehensive, minutely detailed book will help you knowledgeably navigate online to realize the maximum return from your internet activities and expenditures. Forrester shows you how to convert web page visitors into paying customers, and how to make money with email campaigns, online videos, blogs, online advertising placements, webinars and more. getAbstract finds that his book is ideal for this purpose. Read it and reap!

    1 out of 1 people found this review helpful.

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