Turn Your Idea or Invention into Millions

Overview


Now an inventor whose product ideas have generated over one billion dollars in retail sales shares his success secrets for aspiring inventors! In Turn Your Idea or Invention Into Millions, celebrated inventor and best-selling author Don Kracke begins with the first flash of inspiration and guides readers, step by step, through the adventures, passions, and pitfalls of launching a new product. He shares his success secrets to help fledgling inventors take ideas from their imaginations and bring them into the ...
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Overview


Now an inventor whose product ideas have generated over one billion dollars in retail sales shares his success secrets for aspiring inventors! In Turn Your Idea or Invention Into Millions, celebrated inventor and best-selling author Don Kracke begins with the first flash of inspiration and guides readers, step by step, through the adventures, passions, and pitfalls of launching a new product. He shares his success secrets to help fledgling inventors take ideas from their imaginations and bring them into the commercial marketplace. Readers will discover what to do—and what to avoid—when getting an invention to the retail shelves, calculating wholesale and retail prices, and using advertising, packaging, and publicity to sell the product. Plus, they'll learn how to determine if their idea has any market value, target the right audience, leverage a marketer's interest into free help, and much, much more.
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Product Details

  • ISBN-13: 9781581151985
  • Publisher: Skyhorse Publishing
  • Publication date: 10/28/2001
  • Series: Aesthetics Today Series
  • Pages: 224
  • Sales rank: 1,022,467
  • Product dimensions: 6.00 (w) x 9.00 (h) x 5.98 (d)

Meet the Author

Don Kracke is a professional inventor and a best-selling author. His various companies have created and marketed over 2,300 new products over the last three decades, while he has negotiated and signed over 700 licensing agreements. His new product ideas have generated over one billion dollars in retail sales and he has earned 217 national awards for creative and design excellence. As a design and creative consultant, he has been retained by Sears, Coca Cola, General Mills, Mattel, Campbell Soups, Target, and Rubbermaid. He has co-written two nationally syndicated comic strips and is the author of six books, including How to Turn Your Idea Into a Million Dollars, a national bestseller. He lives in Pacos Verde, California.
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Table of Contents

Foreword by Stephen Gnass

Chapter 1 MODESTY BE DAMNED
You are about to read the finest book of its kind ever written on the subject of getting your brilliant new products to market.

Chapter 2 IT'S RICKIE TICKIE(tm) TIME
The recurring theme in this book is, "Don't do what I did. Do what I say."
Fifteen Minutes of Fame-Part I
Fifteen Minutes of Dumb
I Did My Homework

Chapter 3 A SAILING JACKET FOR IDIOTS
Everything you will ever have to know about getting your idea or invention to the world's retail shelves.
Drinks All Around
The Concurrent Development Syndrome
I Just Love Prototypes
Have a Hit List
Curses! Screwed Again!
Nobody Said It Would Be Easy
All Breaks Are Not Bad
Get Me the IRS!

Chapter 4 HOW TO HAVE AN IDEA
Ideas don't just happen. You have to work for them. And there are some tricks you should know.
Three Easy Lessons
Get to Know Some Buyers
Anybody Can Be an Inventor
The Eggs Broke
Think Horizontally, Too

Chapter 5 WHAT'S A GOOD IDEA?
Some great ideas are born losers. How do you tell if yours is one of them?
The Three-Cushion Shot
It Takes All Kinds
Just Like the Pros
If in Doubt, Test
An Absolute Perhaps
Tinker, Tinker, Little Star
Evolutionary Ideas
How Much is Much?

Chapter 6 PATENT IT, FAST!
Getting legal protection for your idea. What it costs, what it does, how to do it.
Everybody Would Want One
Welcome to Paranoidville
Copyright
Trademark
The Final Word on Patents
A Dumb Decision
Go to a Pro
A Fool for a Client
Stake Your Claims
Don't Be Cheap
It's Sweaty Palms Time
What the Hell is a TM?
Don't be a Hazy Dreamer

Chapter 7 RESEARCH AND RIP-OFFS
Those "Inventors Wanted" ads may be selling real help or be just a scam. Here's how to tell the difference.
Trust Me . . .
Beware. Beware. Beware.
The Riverboat Gamblers
On Conning the Pros

Chapter 8 DOING YOUR HOMEWORK
Calculating Wholesale and Retail Prices, including manufacturing, packaging, selling, and shipping.
The Real Thing
Take My Product, Please
The Cost of Materials
Production Cost
Packaging
Sales Costs
G. & A.
Shipping
Profit
Another Absolute Perhaps
Distribution
Kentucky Windage
Pretend You're for Real
The Old Wet-Finger Trick
Deafening Silence

Chapter 9 WHICH WAY TO GO
Many roads lead to the marketplace, but some are better than others.
Advance Against Royalty? Yes!
Distribution is Everything
Donde Esta El Stickie?
The Only Way to Fly
More Than You Want to Know
Mail-Order Business
Easier Said Than Done
A Premium Premium
Fulfillment House
InventionConvention.com

Chapter 10 IMAGINE, IF YOU WILL...
A professional presentation can help sell your idea. Here's how to make one.
Four Score and . . .
The Velvet School
C.O.G./A.S.AP./F.Y.I.
Great Presentations Sell
I Think I'm the Screwee
Please Buy My Idea, You Cheat

Chapter 11 A MIRACLE. JUST A LITTLE ONE
Turning a major marketer's interest into a lot of free help. It's called leverage.
Marketing Garbage
The Little Engine That Could
How about $50,000 Til Payday?
No Guarantee of Security
That's One Neat Garage

Chapter 12 LETS MAKE A DEAL
How much to ask for, how much to expect when you sell your idea.
Greed Sucks
5 Percent Is About It
120 Percent of Gross
Option. Schmoption.
He Said, She Said
The Four Eternal Truths
Your Bill of Rights
Who's Screwing Whom?

Chapter 13 RUBBERMAID'S $1,303,620.98
Here's a real-life example that proves an important point: There's hope for us all.

Chapter 14 ONE-MAN BAND MUST TOOT OWN HORN
Using advertising, packaging and publicity to sell your product.
Your Package is Your Friend
P.O.P. Goes the Weasel
Co-op Advertising
Good Collateral Pays
Knock Yourself Off
Toot. Toot. Toot.
Hi. I'm George W.
Dressed to Kill

Chapter 15 SHOW ME THE MONEY
There are now two simple solutions to your cash flow problems.
Do I Have a Deal for You
The Idea Biz
Good News. Bad News.
Here's Why I Like Licensing
Always Be Fair
Moonlight Becomes Them
Rub a Dub, Dub

Chapter 16 SERENDIPITY DOO-DAH
After all the hard work is done, there's one more factor to be considered: luck.
The Corned Beef Hash Affair
Luck über Alles
The $89,000,000 Gig

Chapter 17 STOP THE PRESSES
"If you want praise, show it to your mother." -DK 12/15/2000

Chapter 18 YEAH, BUT, WHAT HAVE YOU DONE FOR ME LATELY?
Trips and trops up and down the author's new-products Memory Lane.
To Market, to Market
How Long Are Your Arms?

Appendix I The Inventor's Checklist
Appendix II A Typical Marketing Plan
Appendix III Resources for Inventors

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