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Turnaround: The New Ford Motor Company
     

Turnaround: The New Ford Motor Company

by Robert L. Shook
 

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Library Journal - Library Journal
Threatened by impending bankruptcy and saddled with an unpopular line of cars, the Ford Motor Company was struggling for its survival in the early 1980s. From interviews with many of the managers who contributed to Ford's recovery, Shook, author of Honda: An American Success Story ( LJ 3/15/89), has chronicled the story of the company's fall from popularity, its bold decision to launch the Taurus, and the continuing development of Ford as a company driven by customer needs. This is a good case study that illustrates the changes in the worldwide automobile industry described in James Womack's excellent The Machine That Changed the World ( LJ 10/1/90). For academic business collections.-- Joseph Barth, U.S. Military Acad. Lib., West Point, N.Y.

Product Details

ISBN-13:
9780139320620
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
10/15/1990
Edition description:
1st ed
Pages:
288

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