Turning It On: A Reader in Women and Media

Overview


This Reader charts the central issues in the study of women and media and provides an ideal introduction to the development of what is now a significant body of work. It provides access to a broad range of material which represents the diversity and richness of subject matter and authorship in the field.
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Overview


This Reader charts the central issues in the study of women and media and provides an ideal introduction to the development of what is now a significant body of work. It provides access to a broad range of material which represents the diversity and richness of subject matter and authorship in the field.
Read More Show Less

Product Details

  • ISBN-13: 9780340613962
  • Publisher: A Hodder Arnold Publication
  • Publication date: 2/28/2002
  • Series: A Hodder Arnold Publication
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.50 (d)

Meet the Author

University of Westminister

University of Birmingham

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Table of Contents

Acknowledgements
Introduction
1 Research on sex roles in the mass media: toward a critical approach 5
2 Women's depiction by the mass media 11
3 What do people do all day? Class and gender in images of women 16
4 Rethinking stereotypes 21
5 Woman is an island: femininity and colonisation 24
6 Feminism/Oedipus/postmodernism: the case of MTV 33
7 "Material Girl": the effacements of postmodern culture 44
8 Women's genres 62
9 A woman's space 70
10 Roseanne: unruly woman as domestic goddess 81
11 A critical analysis of women's magazines 87
12 The cover: window to the future self 97
13 The rhythms of reception, daytime television and women's work 104
14 Housewives and the mass media 111
15 Behind closed doors: video recorders in the home 118
16 Teenage girls reading Jackie 130
17 "Don't treat us like we're so stupid and naive" - towards an ethnography of soap opera viewers 138
18 Viewdata: the television viewing habits of young black women in London 157
19 Identity in feminist television criticism 169
20 Black feminism and media criticism 177
21 Firing a broadside: a feminist intervention into mainstream TV 183
22 Fruitful investigations: the case of the successful lesbian text 190
23 When a woman reads the news 195
24 Women on the air: community radio as a tool for feminist messages 201
25 Ideology, gender and popular radio; a discourse analytic approach 211
Index 218
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